SEO Program Lead

SEO Program Lead

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com.

About the Role

At SonderMind, we're on a mission to redesign mental health care by making it more accessible, personalized, and effective. Our DTC marketing function is a core component of the business growth engine, with SEO as a high-impact channel that's growing in importance.

As the SEO Program Lead, you will architect and scale the next chapter of SonderMind's organic growth across both traditional and emerging search environments. With AI reshaping discovery, we're investing in the systems, data, and technical foundations that future-proof how people find and engage with mental health care. Reporting into the Director, Performance Marketing, you'll bridge cross-functional teams and external partners to design and execute SonderMind's SEO strategy, ensuring that strategic priorities are shipped, measured, and adapted to the evolving digital landscape.

What You'll Do

Define SonderMind's SEO and AI Search strategy across current and new products and services.

Translate strategic direction and technical SEO insights into actionable project plans and tickets.

Oversee and prioritize initiatives across content development, technical SEO, internal linking, and CRO.

Partner with content, product, and engineering teams to align timelines, secure sprint inclusion, and drive execution.

Manage external partners, ensuring deliverables are met and performance goals are tracked.

Lead optimization efforts for the emerging AI search ecosystem.

Guide SEO-focused content creation, including directories, service pages, and FAQs.

Direct indexation strategy for deeper site pages and resolve technical SEO issues.

Collaborate on CRO and page experience enhancements, including CTAs, schema, metadata, and on-page elements.

Identify and feed SEO opportunities into broader site testing and experimentation.

Own SEO reporting and analytics, interpreting trends to inform channel and organizational strategy.

What Does Success Look Like?

Within 36 months, you'll have designed and launched a prioritized SEO roadmap aligned with SonderMind's growth goals.

You'll improve upon existing reporting and measurement frameworks that track visibility, traffic quality, and engagement.

Success will include early wins in AI / GEO-driven search optimization while improving organic visibility in core mental health categories.

Long-term, you'll further propel SonderMind's SEO program, positioning this high-performing growth engine to adapt to industry shifts and remain aligned with how people discover care.

Who You Are

5+ years of experience in SEO, with demonstrated expertise in technical SEO, content strategy, and CRO.

Proven ability to lead cross-functional projects involving product, engineering, and content teams.

Experience with AI-driven search (GEO / LLM) and emerging SEO best practices.

Hands-on experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, log file analysis).

Data-driven mindset with strong analytical skills and experience building reporting frameworks.

Excellent communication and stakeholder management skills.

Experience managing or partnering with external vendors.

Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Our Benefits

The anticipated salary range for this role is $88,000 - $100,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, education, and past performance. In addition to base salary, this position is eligible to participate in our equity plan.

As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include :

A commitment to fostering flexible hybrid work

A generous PTO policy with a minimum of three weeks off per year

Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)

Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options

Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.

Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition, which allows between 8-16 weeks of paid leave)

401K retirement plan with 100% matching which immediately vests on up to 4% of base salary

Travel to Denver 1x a year for annual Shift gathering

Fourteen (14) company holidays

Company Shutdown between Christmas and New Years

Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.