Digital Campaign Manager

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The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota.

Together, we are the heart and voice of the north.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities.

We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary :

The Minnesota Star Tribune has a great opportunity for a Digital Campaign Manager. As a member of our Digital Advertising and Marketing Operations team, the Digital Campaign Manager will execute, manage, and optimize campaigns across the Minnesota Star Tribune properties and partnerships.

You will also assist with retaining and growing digital account revenue by implementing digital marketing campaign strategies and monitoring the performance against established benchmarks using internal and 3rd party reporting systems.

The ideal Digital Campaign Manager will have proven agency or client-side experience setting up, managing, and optimizing digital marketing campaigns.

The Digital Campaign Manager must be able to prepare, monitor, and evaluate key conversion actions and KPIs while understanding the intricacies of a multi-channel approach.

By utilizing dashboards, analyzing patterns, usage and trends, and problem-solving, this person will collaborate with internal stakeholders to provide learnings and make real-time adjustments.

Key results / responsibilities :

• Execute set up of digital marketing campaigns.
• Ensure timely trafficking of all digital advertising campaigns in ad serving platforms.
• Verify technical requirements on proposals built by account executives and digital strategists.
• Manage, prioritize, and respond to ad-hoc requests as assigned.
• Work with internal teams to fulfill demand on O&O platforms using audience strategies and other targeting.
• Understand and maintain inventory lists.
• Subject matter expert for Display Media (banner, mobile, video, OTT, CTV).
• Campaign troubleshooting and optimization for performance.
• Understand and find synergies across digital channels within the client mix partnership with other team members.
• Coach sales professionals on our products and their capabilities.
• Research and stay abreast of current industry best practices and trends, develop, and maintain digital best practices, and promote digital optimization techniques.

Qualifications :

• Self-starter and problem solver.
• Detail-oriented with excellent organizational skills.
• Prioritization and time management skills to handle multiple competing projects and tight deadlines.
• Work well in a team.
• Process-driven.
• Hands-on digital media planning, execution, and optimization experience.
• Bachelor’s degree or equivalent work experience in marketing, communications, or related field.
• Experience with Ad Server technology (Google Ad Manager and DCM).
• Knowledge with Demand Side Platforms (DSPs) such as The Trade Desk or Simpli.fi.
• 2+ years relevant experience with a brand, agency, or publisher.
• Experience with Analytics tools (Google Analytics, Omniture, etc.)
• Knowledge about our digital suite of products (Display, Email, SEM / SEO).

Preferred Qualifications :

• Experience working with ad serving platforms such as Google Ad Manager and DCM.
• Experience with Tag Management Solutions such as GTM, Tealium, or Adobe Tag Manager.
• MS Excel, Word, and PowerPoint proficiency.
• General knowledge / experience with HTML and / or Javascript.

More about the Minnesota Star Tribune :

At the Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being.

Here’s a snapshot of the exceptional benefits we offer :

• Modern Downtown Office : Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits : Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance : Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support : Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks : Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At the Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

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