Job Description
We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects.
Given the uniqueness of this role and the cross-practice dependency on audience execution, you will work independently and collaboratively.
We are looking for someone who across marketing teams and has varying levels of experience with segmentation, creating connections between media & data, and multiple client needs.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact :
You will be strategic in scope and require the ability to apply detailed audience knowledge to applicable insights. You will assist the Director in driving strategic Audience expertise within the team and developing strategies to exceed client goals.
Responsibilities
Manage the full audience creation, tech flow, and measurement from start to finish
Translate client audience requests to audience segmentation recommendations
Create audience segments using a collection of 1st, 2nd, and 3rd party data within relevant tech platforms
Collaboration with internal and external parties to ensure the audience flow is completed
Assistance in multiple parts of the data QA process
Post-campaign consultation, creating audience insights and making recommendations for audience-based optimizations
Be a subject matter expert on audience data and marketplace capabilities
Track and enforce audience activation flows by ensuring all parties are and providing required deliverables, leading status calls and summary emails, and more
Manage relationships with external industry data partners
Supervisor, Audience Strategy
We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects. Translate client audience requests to audience segmentation recommendations. Post-campaign consultation, creating audience insights and making recommendations for audience-...
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