Public Relations Specialist - B2B & Channel
- Arbeitsort : Atlanta (Home Office)
- Arbeitszeit : Vollzeit
- Vertragsdauer : Unbefristet
Job posting title
Public Relations Specialist - B2B & Channel
Job summary
The PR Specialist is responsible for helping to expand brand awareness for ESET working to promote the companys cutting edge research, events, campaigns and cybersecurity experts.
Job description
JOB PURPOSE :
The PR Specialist is responsible for helping to expand brand awareness for ESET in North America with business and IT decision makers.
With 1-3 years experience, you have worked internally or with an agency working with B2B technology vendors to manage media lists and develop relationships with a range of channel, IT, industry and / or business media.
This role reports to the Head of North America PR and will work with ESET product experts, cybersecurity thought leaders and local sales leadership to craft compelling stories aimed at business audiences.
This role requires someone who enjoys a diverse workload, as you will keep a close eye on the news cycle, write press releases, support the companys award calendar, manage reporting and utilize a range of PR tools in your day-to-day work.
DUTIES and RESPONSIBILITIES :
- Responsible for helping to expand brand awareness in North America with B2B and channel readers by promoting ESETs people, research, solutions, campaigns and partner programs.
- Oversee ESETs local business, IT and channel media lists, including top verticals.
- Craft compelling narratives and develop new pitch strategies through competitor analysis, industry research, rapid response and taking advantage of ESETs news cycle.
- Take advantage of industry and ESET-owned events to drive media relationships and secure interviews.
- Help manage ESETs channel award program, including writing submissions and managing deadlines.
- Collaborate with ESETs social media team to get the word out on top placements and to amplify top campaigns.
- Support local leaders with ideas to advance their thought leadership platforms (including social, opeds and podcasts).
- Work with global PR analyst and Head of North America PR to track and report on North America PR activities, supporting regional newsletters and presentations.
- Help maintain the organizations corporate image and brand.
KEY TECHNICAL SKILLS, KNOWLEDGE, AND QUALIFICATIONS :
A natural self-starter who can work across tight timelines
Understands how the media operates and what makes a strong media story; exhibits a keen appetite for securing media stories and creatively inserting ESET into the news cycle
A strong writer who can craft content for a variety of opportunities, including the ESET newsroom, awards entries, presentations and social media
Interest in current and developing technology and cybersecurity trends
Strong networking and interpersonal skills.
The ability to stay highly organized with great attention to detail.
The ability to maintain strict confidentiality and discretion.
Willingness to be available for media opportunities across offices / times zones and communications platforms (Teams, cell and email)
Working knowledge of Microsoft Office programs
Experience using media monitoring services and PR media database tools
Interest in social media and news monitoring to keep your finger on the pulse of rapid response opportunities
Flexibility and ability to adjust quickly in a fast-paced environment
LANGUAGE : English
English
Spanish is a bonus
COMMUNICATION :
Communicates openly and clearly, whether verbally or in written communications
Listens actively and ensures he / she understands what is being communicated
A friendly, professional demeanor with a positive outlook
PERFORMANCE MEASURES :
- Performance is evaluated semi-annually against departmental goals and objectives set forth by global and identified together with management.
- Performance management tools include 360 reviews, departmental alignment goals, and an individual annual performance review.
JOB FIT :
- Ability to travel domestically and internationally (up to 10%)
- Ability to work or be on-call 24 / 7 as relates to breaking news that impacts media interviews or breaking coverage
- Ability to work or be on-call 24 / 7 as relates to product launches
- Ability to work or be on-call 24 / 7 as relates to projects assigned
- Ability to lift up to 35 pounds
- Ability to sit and stand for extended periods of time
CAREER PATHWAYS :
- Direct promotion or lateral transfer within Marketing or other department as training and experience qualifies, following 1 year in position.
- Reports to Head of North America PR.
- Career advancement dependent on individual performance and not limited by organizational structure.
Job requisition
JR-04884 Public Relations Specialist - B2B & Channel (Open)
Primary location
Atlanta (Home Office)
Additional locations
Time type
Full time Jetzt bewerben
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