Responsibilities :
Google Analytics Setup & Management :
- Expert in setting up and managing Google Analytics, with a particular focus on tracking campaigns and deriving meaningful insights
- Ability to provide weekly reports on performance metrics such as impressions, clicks, bounce rates, and shares, to help guide strategy and improve results
Social Media Analytics & Strategy :
- Experience pulling comprehensive campaign snapshots from platforms such as Facebook and Instagram to evaluate campaign effectiveness
- Assist in developing data-driven social media strategies that align with company goals to increase brand awareness and drive conversions
Campaign Creation & Execution :
- Assist in creating and executing campaigns on Facebook and Instagram, with a strong emphasis on messaging and strategy rather than creative content
- Help explore paid advertising options to expand our reach
WordPress Analytics & SEO Plugin Expertise :
- Familiarity with WordPress SEO plugins (e.g., Yoast) and social media analytics plugins
- Ability to set up and manage WordPress pages as needed
SEO & UTM Management :
- Knowledge of UTM codes to track the effectiveness of campaigns across different platforms
- Experience in managing SEO efforts, including optimizing website content and keywords for better search engine visibility
Qualifications :
- Hands-on experience with campaign creation and execution on Facebook and Instagram
- Experience with Google PPC setup and management
- Strong SEO background
Super Bonus :
- Experience working with WordPress social media & SEO analytics plugins
- Familiarity with the travel and leisure industry
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