Sr. Account Executive, Media Relations PR

Position Summary

This is an important, strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization.

In this position, you will need to be a communications and public relations professional, capable of assisting with directing projects and project teams, and producing content of the highest caliber.

The position may focus on any of the following professional areas including media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.

Essential Duties and Responsibilities :

• Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products, services, and events, including pitching and engaging reporters, facilitating media interviews, and supporting executives.
• Build and maintain key professional relationships with significant media outlets and key journalists.
• Support in directing the activities of external agencies and internal teams as needed.
• Independently develop and execute appropriate strategies to address communication challenges.
• Oversee significant communications programs, which may include promotions, press trips, press conferences, executive briefings.
• Handle incoming media inquiries and responses.
• Create innovative approaches to generating coverage in the media, draft press releases, talking points, and statements.
• Track press coverage and write coverage reports analyzing the output and success of media relations efforts.
• Plan and implement group and individual press trips and liaise with appropriate personnel on requests.
• Stay abreast of latest industry developments, trends, and shifts in the travel industry.
• Travel as needed.

Qualifications, Knowledge and Skills :

• Bachelor's degree in related field or equivalent, directly related experience required.
• 5-7 years of PR agency, public relations, journalism, or corporate communications experience.
• Experience with media relations.
• Strong skills in pitching and comfortable reaching out to top tier media.
• Flexibility to work outside normal hours and travel as appropriate (domestic and international).
• Experience in travel industry and working for a global company ideal, but not essential.
• Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.
• Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.
• Strong writing skills message creation experience a plus.
• Excellent research, written, verbal, and presentation skills.
• Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environment.
• Goal oriented and action-focused, practical, and self-disciplined.
• Ability to assist in coordinating projects or participate in cross-functional teams.
• Effortlessly organized self-motivator with a wealth of creative ideas.
• Understanding of social media, influencers, and emerging media.
• Strong project management, planning, evaluation, and analytical capabilities.
• Ability to evaluate and provide constructive feedback in a timely manner.
• Demonstrated ability to quickly analyze situations and alternatives and make prudent decisions.
• Finger on the pulse - always up to date with trends, both inside and outside our industry.
• Computer literate (Word, Excel, PowerPoint, email).
• Outstanding English language proficiency. Proficiency in Spanish desirable.
30+ days ago