Manager - Marketing Strategy

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry.

State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance.

Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture.

We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!

HYBRID : Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE : Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Preferred work arrangement is Hybrid and Remote will only be considered for highly qualified candidates.

HUB LOCATIONS : Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP : Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.

S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates : Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates : Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates :

Salary Range : $126,500-$231,550

Application deadline is expected to close on 7 / 16 / 2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline.

To submit an application, click "Apply" on the job listing page on the State Farm career site.

For California, New York, and CT candidates :

Potential salary range : $126,500-$263,125

Potential yearly incentive pay : up to 16% of base salary

Competitive Benefits, including :

401k Plan

Health Insurance

Dental / Vision plans

Life Insurance

Paid Time Off

Annual Merit Increases

Tuition Reimbursement

Health Initiatives

For more details visit our benefits summary page

Responsibilities

Our Marketing Branding & Acquisition division is seeking a Manager - Marketing Strategy for our Strategy team. Our team is tasked with building foundational marketing strategies in consideration of the full consumer funnel to drive brand and product growth.

We identify and define business opportunities and strategic roadmaps to fuel marketing plans and campaigns, while understanding and articulating the impact on business results.

As a Manager, Marketing Strategy in this role, you will oversee the development of marketing strategy for the master brand as well as the State Farm product portfolio in context of enterprise goals and performance, with the goal of driving company growth.

Key Responsibilities

• Responsible for leading the team to develop and prioritize the enterprise marketing strategy, including the master brand, distribution strategy consumer targets, lifecycle strategy (acquisition through cross sell, retention and advocacy) and the overall campaign marketing strategy.
• Orchestrates cross functional processes within Marketing to ensure collaboration and input into strategy development
• Develops opportunity prioritization framework
• Develops marketing strategies aligned with enterprise priorities while anticipating stakeholder needs
• Leverages analytics to support strategic recommendations and business priority alignment
• Contributes to the development, evaluation and interpretation of measurement frameworks
• Sets strategic priorities across campaigns to drive objectives
• Strategy includes full consumer touchpoints requiring collaboration with other departments in the enterprise, fully leveraging activity and driving the messaging so that State Farm shows up consistently and with one strong voice (ET, ECC, Agency, Agent Experience, Claims)
• Responsible for development and presentation of annual campaign briefs
• Responsible for salary administration, performance assessment and coaching, selection, training, and career development of reporting employees in accordance with company policies and procedures
• Manages resources both human and financial in accordance with budget, department plans, and unit plans, within existing and anticipated business environments
• Responsible for fostering an environment of continual innovation and process improvement within area of responsibility
• Cultivates an environment where diversity and inclusion is valued and leveraged to position employees and the department to be their best

Qualifications

Scale :

• Experience managing large, cross-functional teams in a matrix framework
• Experience leading teams directly that scale across multiple disciplines
• Experience collaborating with peers and leaders across a broad organization
• Experience managing operations for large brands with $500M+ marketing budget

Expertise :

• 7+ years of marketing and / or strategy experience, 2+ years in a leadership capacity
• Deep knowledge of brand and product marketing strategy and translating strategy into execution
• Comprehensive understanding of current data-driven tools and platforms and research approaches
• Experience in blue-chip marketing organization and / or brand management
• Program management capacity and rollout of large-scale initiatives
• Experience with brands that work across the funnel from large sponsorships to retail activation
• Insurance services category experience not required, but is a plus

Management Experience & People Leadership :

• Experience driving consensus and momentum across multiple teams internally
• Proven track record of building coalitions; collaborative, cross-functional team leadership
• Proven track record of leading teams that have delivered strategies to execution
• Experience in matrixed organizations and ability to collaborate with non-directs to drive change

Personal Disposition :

• Inspires confidence with internal and external constituents
• Collaborative; willing to roll up their sleeves with the team
• Change agent and pragmatist; able to drive positive cultural change at State Farm

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