Social Media Coordinator

Job Description

Job Description

Job Title : Social Media Coordinator (Entry-Level)

Location : Agawam, MA 01001 USA

Job Type : Full-Time

Reports to : Director or Marketing

About Sun Gro Horticulture :

Sun Gro Horticulture is North America’s largest producer of horticultural-grade peat and bark-based growing mixes, catering to both professional growers and home gardeners.

Our innovative product lines, including brands like Black Gold®, Grower's Gold™, Sunshine®, Sunshine Mix #4®, Pelemix™ Coconut Coir, Fafard®, and the eco-friendly Sunshine® Black Bear™ Indoor & Outdoor Potting Mix with biochar, are designed to support healthy plant growth while promoting sustainability.

At Sun Gro, our expertise is growing and we're looking for a creative and passionate individual to help us share that story with the world.

Job Overview :

As the Social Media Coordinator , you will play a key role in executing Sun Gro's social media strategy across all major platforms (YouTube, Facebook, Instagram, Pinterest, X, etc.

with a focus on engaging consumers, independent garden centers, and professional greenhouse growers. You will be responsible for curating and posting content that highlights the unique benefits of our products, educates our audience on sustainable growing practices, and strengthens Sun Gro's online presence.

This is an excellent opportunity to develop your digital marketing skills while working with industry-leading brands.

Key Responsibilities :

• Content Creation & Posting :
• Develop and schedule regular, engaging content for all social media platforms (YouTube, Facebook, Instagram, Pinterest, X, etc.

in line with Sun Gro’s brand voice.

• Tailor content to resonate with different audiences, including home gardeners, independent garden centers, and professional greenhouse growers.
• Highlight key products like Black Gold®, Grower's Gold™, Sunshine Mix #4®, Pelemix™ Coir, and Sunshine® Black Bear™ Potting Mix with biochar, emphasizing their benefits and eco-friendly features.
• Create product demonstration videos, behind-the-scenes stories, and user-generated content to showcase real-world use cases of Sun Gro’s products.
• Brand Storytelling :
• Effectively communicate why Sun Gro is the leading choice for professional and consumer growing media.
• Highlight Sun Gro’s commitment to sustainability, innovation, and expertise in horticulture.
• Collaborate with the marketing team to produce compelling campaigns that promote why doing business with Sun Gro makes a difference for plant health, productivity, and environmental stewardship.
• Community Engagement :
• Monitor and respond to social media comments, messages, and mentions in a timely and professional manner.
• Engage with independent garden centers, greenhouse growers, and influencers to foster brand loyalty and awareness.
• Use feedback from the online community to improve content strategies and address customer inquiries.
• Analytics & Reporting :
• Track and analyze key social media metrics, including engagement, reach, and conversions, to refine content strategy and maximize impact.
• Provide monthly reports on social media performance and audience insights.
• Stay Updated on Industry Trends :
• Keep up-to-date with social media trends, tools, and best practices, ensuring that Sun Gro's social media presence stays fresh and innovative.
• Monitor the competitive landscape and provide suggestions to improve Sun Gro’s digital marketing strategy.

Qualifications :

• Education : Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• Experience : 1-2 years of experience in social media management, preferably in a related industry (horticulture, agriculture, gardening, etc.

or a strong personal portfolio showcasing digital creativity.

• Skills :
• Strong understanding of all major social media platforms (YouTube, Facebook, Instagram, Pinterest, X).
• Excellent written communication skills with a creative eye for visuals.
• Ability to work collaboratively and take initiative in a fast-paced environment.
• Basic graphic design skills (Canva, Adobe Creative Suite) and video editing knowledge (Camtasia) is a plus.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, or Sprout Social).
• Passion for horticulture, gardening, sustainability, or eco-conscious products is highly desirable.

Why Join Sun Gro Horticulture?

• Innovative Products : Work with industry-leading brands that focus on sustainability, innovation, and excellence in growing media.
• Growth Opportunities : Sun Gro offers a dynamic environment where you can expand your skills in social media marketing and digital communications.
• Positive Impact : Contribute to environmentally responsible growing solutions like Sunshine® Black Bear™ Potting Mix with biochar, which supports carbon sequestration and long-term sustainability.
• Collaborative Environment : Join a passionate team that values creativity, collaboration, and community.

How to Apply :

If you're excited about growing your career while helping us gro the future of horticulture , we encourage you to apply. Submit your resume, cover letter, and any relevant social media portfolio to [email protected].

Sun Gro Horticulture is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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