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Public Relations Specialist - Media Relations

ICF
Washington, DC
Full-time

Description

ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world.

Here’s your chance to join our award-winning agency, ICF Next. We’re changemakers, a community of mission driven creatives, communicators, strategists, and technologists.

We’re searching for our next Public Relations Specialist. This role requires a public affairs / public relations background and will focus on media relations related activities that support an office at the U.

S. Department of Energy.

The candidate will be highly motivated, data driven, and will help grow the capacity of ICF Next’s Media Relations Practice.

Strong candidates will have experience helping clients track their media outreach efforts and meet their communications and business goals.

If you are passionate about strategic communications and have the requisite prior experience, we'd love to talk to you. This is an exciting role offering excellent opportunities to work in a dynamic, collaborative, and uniquely positioned organization.

Key Responsibilities :

  • Provide strategic counsel and support media outreach for DOE announcements.
  • Pitch national news outlets and energy trade publications on announcements and developments coming out of DOE.
  • Develop relationships with reporters and maintain a database containing interactions with media outlets.
  • Draft media backgrounders, briefing sheets, and other communication deliverables.
  • Distribute daily news clips, as well as analysis of print and online stories to determine the effectiveness of outreach.
  • Assist in creating monthly media report by searching and categorizing large amounts of media coverage every month, as well as ad-hoc media coverage reports.
  • Stay apprised of the latest trends, tools, and techniques used to garner earned media coverage, as well as digital and traditional outlets covering clean and renewable energy news.

Basic Qualifications :

  • Must have a minimum of six (6) years of demonstrated experience assisting with media and social media-related campaigns or activities.
  • Must be a U.S. citizen (contractual requirement).
  • Able to obtain public trust.
  • BS / BA in Marketing, PR, Communications, or related field.
  • 2+ years of working knowledge of Cision, Meltwater, Critical Mention, MuckRack, Sprinklr or similar media and social media monitoring programs.

Professional Skills and Experience :

  • Previous work in the energy or clean energy sector.
  • Excellent communication skills, especially written.
  • Strong research and organizational skills.
  • PR agency, corporate or government agency experience preferred.
  • Self-starter, with ability to manage tasks and handle multiple priorities with minimal supervision.
  • Knowledge of public relations and integrated media.

Job Location(s) : Washington, D.C.-based with availability to work onsite at client facility at least once a week.

30+ days ago
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