Senior Lead Product Manager, Ad Signals

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity;

to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together.

That's how we drive impact - for ourselves, our company, and the communities we serve.Join us. Team IntroThe Ads Signals team's vision is to understand customers' behavior by collecting their online / offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way.

These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting.

As a Product Manager, you will work with cross functional teams in engineering, data science, partnerships, product marketing, privacy, legal, sales and most importantly our customers to develop and deliver product offerings for our global advertisers.

Responsibilities : - Drive the development of cutting-edge data connection products such as Pixels, Server-to-Server (S2S) APIs, SDKs, and partner integrations (including MMP, CDP, DMP) that effectively onboard signals from both internal and external sources.

Take ownership of managing and debugging events to ensure seamless functionality.- Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage.

Advocate for responsible data practices while maintaining product efficacy.- Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units.

Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization.

• Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
• Lead the creation of signal-driven ad solutions that maximize return on ad spend (ROAS) for clients. Utilize data insights to continuously improve product performance, ensuring that our offerings meet the evolving needs of the market.
• Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress.

Engage stakeholders to align on priorities and drive initiatives forward.

Minimum Qualifications : - BA / BS degree - 5+ years of product management experience within ad tech- Strong understanding of the ads ecosystem, in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization- Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch- Comfortable working with highly technical teams and driving impact with diverse global teams- Proven ability to work cross-functionally in a highly collaborative environment- Excellent communication, organizational, and analytical skills Preferred Qualifications : - BA / BS degree in Computer Science, EE, Mathematics or Statistics - Previous experience as an Engineer or Data Scientist- Direct working experience in one of the following ad domains : Signals, Identity, Targeting, Attribution, Measurement or Optimization