Digital Media Specialist

About the Role

Essity Health and Medical Solutions is looking for an experienced Digital Media Specialist to execute on paid search engine marketing, and social media marketing campaigns to support the business unit goals for generating leads and expanding customer loyalty.

The ideal candidate should live in the Philadelphia, PA metro area, s this is a hybrid position.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace.

We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

Strategic Media Management : Collaborate with agency partners to strategically manage national media campaigns. Ensure optimal reach and audience engagement through various media touchpoints.

Budget Management and Optimization : Handle multi-million dollar budgets, billing, and optimizations. Make data-driven decisions to allocate budgets effectively.

Brand Strategy Execution : Align with brand managers to translate brand strategies into actionable media plans. Act as a conduit between brand marketing and digital marketing teams.

Hands-On Media Operations : Manage PPC media (paid social) directly. Utilize MTA (Multi-Touch Attribution) and MMM (Marketing Mix Modeling) tools for analytics.

Data-Driven Insights : Analyze campaign data, industry trends, and competitive landscape. Identify expansion opportunities and propose corrective actions.

Influencer Selection and Performance Monitoring : Evaluate and select influencers aligned with brand values and target audiences.

Monitor influencer performance throughout campaigns.

Performance Tracking : Monitor and analyze media performance metrics. Make informed decisions based on campaign effectiveness data.

Who You Are

Bachelor's degree, preferably in marketing or related field.

2-3 years of experience in house or in an agency setting.

Experience in the health industry is preferred.

Management experience with Meta Ads Manager.

Knowledge of media buying / planning, analytics & KPIs.

Experience with vendor negotiation.

Experience with billing, budget management & reconciliations.

Ability to demonstrate a strong work ethic.

About Our DEI Culture

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis.

And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other.

In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits :

Competitive annual salary + annual incentive bonus / sales incentive + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits :

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

PTO offering with Paid Holidays

Voluntary benefits to include : critical illness, hospital indemnity, and accident insurance

Employee discounts program

Scholarship program for children of Essity employees.

Collaborative and Caring Culture Empowerment & Engaged People Work with Impact and A Powerful Purpose Individual Learning & Career Growth Health & Safety Priority Sustainable Value Together Innovation Sustainable Working Life Competitive Total Rewards

Additional Information

The Company is committed to equalemployment opportunity and providingreasonable accommodations to qualifiedcandidates and employees pursuant toapplicable law.

We value and encouragediversity and solicit applications from allqualified applicants without regard to race,color, gender, sex, age, religion, creed,national origin, ancestry, citizenship, maritalstatus, sexual orientation, physical or mentaldisability, medical condition, military andveteran status, gender identity or expression,genetic information, or any othercharacteristic protected by federal, state, orlocal law.

If you require reasonableaccommodation as part of the applicationprocessplease contact

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.