Overview
Filtration Group is on a mission to make the world safer, healthier and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry.
We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.
The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition strategy to be a global leader in the highly attractive filtration industry.
Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment.
Filtration Group produces mission critical products with high replacement rates. Over 80 percent of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes.
With revenues over $2 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world and has a global footprint of 141 facilities in 28 countries.
Filtration Group has over 10,000 employees who are united in their Mission to make the world safer, healthier and more productive.
The Head of Growth will support the Con-Air business unit. This role will be responsible for driving the company’s revenue growth through innovative and strategic marketing initiatives.
This role requires a dynamic and results-oriented leader who can develop and execute comprehensive growth strategies across multiple channels.
The ideal candidate will possess a deep understanding of conversion optimization, media buying, user experience, and site operations, and will have a proven track record in driving significant revenue growth.
Responsibilities
- Be a cultural champion demonstrating trust, a bias for action and entrepreneurship
- Develop and execute strategies to optimize and operate revenue channels
- Analyze and improve the conversion rates across various digital touchpoints
- Plan and execute effective media buying strategies
- Oversee the UX team to ensure a seamless and engaging user experience across all platforms
- Manage site operations to ensure optimal performance and user satisfaction
- Develop comprehensive sales funnels to drive customer acquisition and retention
- Lead affiliate marketing efforts to expand the company’s reach and revenue streams
- Oversee CRM strategies to nurture and grow customer relationships
- Develop and implement social media strategies to enhance brand visibility and engagement
- Create and manage retention marketing campaigns to improve customer loyalty and lifetime value
- Design and execute email marketing campaigns to drive engagement and sales
- Implement re-targeting strategies to convert potential customers
- Map and optimize the customer decision journey to enhance conversion rates
- Utilize customer segmentation techniques to target and engage specific customer groups
- Develop strategies for building an engaging target audience
- Lead and manage cross-functional projects to achieve marketing goals
- Identify and develop strategic partnership to drive growth and expansion
An individual in this position must be able to successfully perform the essential duties and responsibilities listed above.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
Qualifications
- Proven experience in a growth marketing role with a strong track record of driving revenue growth
- Expertise in conversion optimization, media buying, UX and site operations
- Strong understanding of funnel creation, affiliate marketing, CRM, social media, and retention marketing
- Proficiency in email marketing, re-targeting, CDJ, customer segmentation, and audience building
- Experience in influencer marketing, project management, team development, pricing, and MARTECH
- Ability to develop and manage strategic partnerships and loyalty programs
- Excellent project management and leadership skills
- Strong analytical and problem-solving abilities
Preferred Platforms :
- YOTPO
- KLAVIYO
- GA4(Google Analytics 4)
- Google Ads
- Meta Ads
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