We are seeking a highly skilled and experienced Senior Data Analyst to join our dynamic marketing team. In this role, you will interpret data to understand the effectiveness of our marketing strategies, identifying opportunities for optimization to drive customer engagement and conversion.
You will collect and connect data from various sources, including customer databases, online behavior, campaign metrics, and event data.
Your analyses and data-driven insights will enable our marketing team to tailor their tactics and strategies, enhancing campaign efforts, personalizing customer experiences, and ultimately boosting our bottom line.
Key Responsibilities :
- Data Collection & Integration : Gather data from diverse sources such as customer databases, online behavior tracking, campaign performance metrics, and event logs.
- Data Analysis : Conduct thorough and rigorous analyses to identify gaps, trends, and opportunities within the data.
- Optimization : Pinpoint opportunities for optimizing marketing strategies and tactics to enhance customer engagement and conversion.
- Reporting & Visualization : Develop and present visualizations and operational reports to inform marketing teams, enabling them to make data-driven decisions.
- Insights & Recommendations : Provide actionable insights and recommendations to refine marketing strategies, improve customer experiences, and increase overall effectiveness.
- Collaboration : Work closely with marketing, data science, and IT teams to ensure data accuracy and alignment with business goals.
- Continuous Improvement : Stay updated with the latest analytical techniques and tools to continually improve the quality and impact of analyses.
Qualifications :
- Education : Bachelor's degree in Data Science, Statistics, Computer Science, Marketing, or a related field. A master’s degree is preferred.
- Experience : Minimum of 5 years of experience in data analysis, preferably within a marketing or digital analytics environment.
- Technical Skills : Proficient in SQL, Python, R, or other data analysis tools. Experience with data visualization tools such as Tableau, Power BI, or similar.
- Analytical Skills : Strong analytical thinking and problem-solving abilities, with a keen attention to detail.
- Communication Skills : Excellent verbal and written communication skills, with the ability to present complex data insights to non-technical stakeholders.
- Business Acumen : Understanding of marketing principles and the ability to translate data findings into actionable business strategies.
- Interpersonal Skills : Strong collaborative skills with the ability to work effectively in cross-functional teams.
Why Join Us :
- Innovative Environment : Be part of a forward-thinking company that values creativity and innovation.
- Professional Growth : Opportunities for continuous learning and professional development.
- Global Impact : Contribute to projects that have a significant impact on a global scale.
- Inclusive Culture : Work in a diverse and inclusive environment that values different perspectives.
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