Job Description
Job Description
Marketing Field Event Coordinator
JOB TITLE : Marketing Field Event Coordinator
EMPLOYER : Transylvania Concrete Coatings
DEPARTMENT : Office
REPORTS TO : Sales & Business Development Manager
EFFECTIVE DATE : March 2024.
SUMMARY : Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale’s targets.
This will be achieved through event participation / sponsorship, partnerships, community outreach, related programs, and other outside networking.
Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships.
DUTIES AND RESPONSIBILITIES :
- Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up
- Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs
- Identify, schedule, and plan for the team of Marketers in assigned territories and events
- Responsible for budgeting and staffing within our affiliates
- Responsible for creating, ordering, and budgeting for all collateral inventory
- Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI’s, brainstorm events, and collaborate on data from events
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
- Track and report metrics to evaluate performance and ROI of our partnerships and events
- Responsible for meeting and exceeding lead / sales quotas by executing field event coordination, scheduling / managing team, and working top tier weekly events established KPIs
- Execute and manage onsite lead generation activities weekly in event participation
- Attend home shows, fairs, festivals, events, etc. educating customers and scheduling appointments
- Develop localized partnerships to allow onsite staffed display for lead generation / sales activity
- Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence
- Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory
- Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates
- Perform other duties as assigned by supervisor
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