JOB DESCRIPTION
Our Opportunity :
Chewy is seeking a highly motivated, results oriented and analytical Paid Social Marketing Manager to join our exciting and fast paced company in Boston (MA), Seattle (WA), or Plantation (FL)!
As a Paid Social Marketing Manager you will be responsible for creating, handling and optimizing paid social campaigns across multiple social platforms.
You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns and build new ones, develop creative strategy, and brief the creative requirement.
You will prioritize the most scalable opportunities and through testing and iteration, accelerate customer awareness, and with innovative upper, mid, and lower funnel campaigns.
Quickly run, analyze experiments, and make decisions prioritized by business impact. You will balance marketing and technology experience, as well as business judgment and aptitude.
What You'll Do :
- Own project work and support key projects owned by Team Members across the Boston (MA), Seattle (WA), and Plantation (FL) offices for driving the full funnel campaigns across Meta, Youtube, TikTok etc.
- Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation.
- Monitor campaign performance, perform investigate analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
- Keep our paid social campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends / insights.
- Test and optimize upper, mid and lower funnel budgets, campaign structures, objective, and creatives.
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
- Build new relationships and work in parallel with other subject areas at the company.
What You'll Need :
- Bachelor's degree or higher in marketing, digital marketing or a related discipline
- 4+ years of experience in paid social campaign management across upper, mid and lower funnel campaigns, preferably ecommerce or similar industries.
- Understanding of Meta platform, different optimization, new feature launches.
- Experience with always on test and learn model on paid social media.
- Experience with analytics platforms, working with large dataset to gain insights and make confident recommendations.
- Intermediate experience in Microsoft Excel
- Strong communication mathematical, and analytical skills (written and verbal)
- Experience with A / B and multivariate testing and specific actions taken as a result.
- Ability to optimally work together with marketers, product managers and engineers alike.
- A tenacious attitude for learning and tackling new challenges, and entrepreneurial / self-starting mentality
- Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
- Flexibility for periodic travel
Social Advertising Manager
As a Paid Social Marketing Manager you will be responsible for creating, handling and optimizing paid social campaigns across multiple social platforms. Keep our paid social campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/i...
Email Marketing Coordinator
Position Overview: As an Email Marketing Coordinator, you will work closely with all members of the Email Marketing team, coordinating with the larger Digital Marketing and Omni-Channel teams, as well as the corporate and field marketing teams and vendors, as required, in order to provide excellent ...
Graphic Designer III
Experience mentoring junior designers. ...
Social Media Manager
Avid social media user with keen interest in social media marketing and trends familiarity with building and managing campaigns on the following social media platforms: LinkedIn Meta X YouTube. We are looking for a Social Strategist to join our team! The Social Strategist will assist in the developm...
Content Marketing Coordinator
The Content Marketing Coordinator is a dynamic, creative team player with a broad range of talents. This role offers an ambitious individual the chance to engage in all facets of digital marketing content creation, development, and execution within a top-tier agency. You will be responsible for digi...
Freelance Digital and Social Media Specialist
Freelance Digital and Social Media Specialist. The Freelance Digital and Social Media Specialist is passionate about working at the intersection of healthcare and digital innovation. Develop relevant and compelling content, including posts, graphics, videos, and other multimedia assets, tailored to ...
Project Manager - Custom Residential Projects - Boston, MA
They are urgently looking to hire a Project Manager for upcoming projects valued up to $20M. As a Project Manager responsible for building custom residential houses you will play a crucial role in ensuring the successful execution of the project from inception to completion. Join New England's most ...
Corporate Account Manager
Sell and maintain Corporate Accounts. Work with sales, marketing and other CAM's to create a more focused approach to sales including account targeting, developing tactical plans, proposal offerings and contract creation with the company's' customers in a team approach. In lieu of degree...
Commercial Lines Account Manager
The Commercial Lines Account Manager will play an integral role in driving our mission to deliver excellence in client management and retention. Coordinate expiration list with department manager to obtain renewal business information. Three years minimum Commercial Account Management experience req...
Change Management Project Manager
As a Project Manager in our Compliance & Custody Change Management team, you will manage medium to large projects and/or segments of larger, more complex projects through the project development life cycle. The Project Manager will work closely with sponsors and Systems counterparts to define the pr...