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Media Planner

Gravity Global
Detroit, MI, Michigan, .US
$60K-$70K a year
Full-time

Write a short description of your company, a boilerplate of the business, service or product that you offer. Include your business idea and the target audience.

This text is primarily supposed to be descriptive, not selling.

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization.

Media Planner (Digital)

We seek a Media Planner (Digital) to join our team and create impactful and innovative digital media campaigns for our clients.

You will be responsible for identifying and reaching target audiences, determining the best media mix and frequency, and monitoring and optimizing the performance of digital media campaigns across various channels and platforms.

RESPONSIBILITIES :

  • Work with clients, media strategy, and account teams to understand client's business goals and establish media objectives and strategies for campaigns
  • Leverage tools and research to develop insights and ideas
  • Work with syndicated and client data to assist in analysis and media plan development
  • Analyze demographic and behavioral data to identify desired target audiences for digital and offline media
  • Evaluate a wide range of media vehicles and contribute new ideas to effectively reach the target consumer
  • Implement the management of daily tasks in support of defined media goals and work with cross-functional teams to develop proposals and evaluations for defined campaign objectives
  • Develop and manage media documents including media schedules and financials necessary to keep the project / campaign on track, on schedule, and within budget for the client
  • Assist with analysis and strategic insights from monthly performance data
  • Other duties as assigned

REQUIRED EXPERIENCE :

  • 2+ years of media planning experience, preferably in an agency setting
  • Exposure across multiple consumer media types including digital, national television, and other offline
  • Working knowledge of industry-standard media research tools (e.g, MRI, Clear Decisions, AdIntel)
  • Strong mathematical abilities
  • Willingness to contribute thinking and ideas that extend beyond media-specific tasks
  • Ability to maintain composure under pressure
  • Detail-oriented, organized, and can handle multiple tasks and prioritize
  • Team player and curious, inquisitive mind

WHAT WE CAN OFFER :

  • Comprehensive Medical, Dental, Vision and supporting benefits package
  • 401K / Roth Match
  • Paid Parental Leave
  • Flexible Vacation and Summer Fridays
  • Purposeful and considerate in our hybrid approach
  • Great company culture : Certified Best Places to Work 2022
  • Company-paid Life Insurance and Long Term Disability, and so much more

The salary range below includes variations between all locations and reflects the highest potential and / or eventual salary in this position.

There is no standard offer, as each is based on experience, location, and other factual criteria. With an impressive PTO policy and career growth opportunities, a competitive salary is just one rich benefit of a position at Gravity Global.

Salary Range : $60k - $70k

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.

30+ days ago
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