VP Product Marketing

VirtualVocations
Santa Clara, California, United States
Full-time
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A company is looking for a VP Product Marketing & Audience Marketing to lead go-to-market strategies in the telehealth psychiatry and mental health space.

Key ResponsibilitiesDevelop and implement audience-specific marketing strategies and positioningConduct and synthesize research to ensure customer insights inform marketing and product strategiesPartner with various teams to execute campaigns that drive patient acquisition and provider engagementRequired QualificationsBachelor's degree in marketing, business, psychology, or a related field10+ years of experience in product marketing or customer marketing, with at least 3 years in a senior leadership roleProven track record of launching and scaling products in a high-growth environment, preferably in healthcareExperience in a highly regulated industry, focusing on user privacy and patient health informationFamiliarity with marketing automation tools and customer analytics platforms

3 days ago
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