Demand Generation Specialist

Who we are

ConnectCPA is not your traditional accounting firm. We are an online / virtual firm, paperless, and tech-savvy. We are one of Canada’s fastest-growing companies (We have the receipts : Globe and Mail) and are searching for an individual who meshes with our unique firm culture.

We are a Licensed Chartered Professional Accounting (CPA) firm that operates with a startup mentality : We experiment, we collaborate, we embrace new technologies and we have fun doing it.

We are breaking every accounting firm stereotype : We dress casually, we use Slack and Zoom to communicate and we have a culture of trying new things every day.

Find out more about us - on our , and .

Why us?

We’ve been there before. You are unhappy because you work in a bureaucratic culture where you are told how to dress, what hours to work and your voice is not being heard.

At ConnectCPA we want you to enjoy your career and here is how we make it happen :

• You will be working from your home office (who doesn't love that?)
• We will provide you with a brand-new laptop and other equipment
• Everyone's opinions and ideas are valued on how we can improve the company
• We are a diverse team with an easy-going culture
• No formalwear required
• You’ll enjoy Fridays off during our Summer Dis-Connect in July and August

What is the role?

• Identify lead-generation opportunities through market and client research
• Spearhead the creation and implementation of lead-generation strategies and campaigns
• Collaborate with partners, stakeholders, and various departments including sales to achieve comprehensive funnel targets
• Collect and analyze data to identify target accounts, outreach strategies, and increase lead-generation performance
• Oversee numerous multi-level marketing projects, including email, webinars, paid media, referrals, and events
• Track and analyze the effectiveness of demand generation campaigns, utilizing metrics like leads, conversions, and revenue to report on their success

The ideal candidate :

• You have years of experience as a demand generation specialist or marketing specialist
• You want to champion leading demand generation strategies and thrive in a collaborative environment, seamlessly working across departments
• You have a proven history of successful and measured results in demand-generation strategies
• You have a strong work ethic and the ability to work under strict deadlines and support projects from start to finish
• You are hyper-organized, analytical, and data-driven
• You are independent, innovative, highly motivated, and a self-starter
• You are tech-savvy and have worked with platforms like LinkedIn, and Zoom

Other Skills and Requirements

• A love for technology and the ability to learn new software / apps quickly
• Strong internet connection - at least MBPS upload and MBPS download speeds
30+ days ago