MARKETING MANAGER - CHANNEL INNOVATION, POPSHELF

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time.

Save money. Every day. by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations.

Dollar General operates more than 18,000 stores in 47 states, and were still growing. Learn more about Dollar General at SUMMARY : The MARKETING MANAGER, CHANNEL INNOVATION will develop and execute key marketing programs for Dollar Generals newly created brand pOpshelf, while aligning with company sales initiatives.

Under the guidance of a Sr. Manager, they will build, manage and execute marketing campaigns by partnering with all functions of the marketing team as well as, appropriate company disciplines, agency partners and vendorsDUTIES and ESSENTIAL JOB FUNCTIONS : Design and develop scalable and manageable marketing programs among paid and owned channels (programmatic, search, social, influencers, OOH, DOOH, OTT, CTV, terrestrial radio, email, SMS, app push)Assist in the design of processes in building 360 programs to include the Strategy Plan and Creative Brief for each designated retail marketing program (i.

e. seasonal, holiday, special launches, key events, sales driving initiatives, local store marketing programs, etc.) through cross-functional collaboration (appropriate marketing stakeholders, company disciplines key leads, agency partners, etc.

Manage the planning process timelines, compilation of the editorial calendar details, necessary communication documents and select executional tactics.

Stay current on the marketing landscape, trends, best practices and competitor strategies to incorporate as necessary into program objectives.

Partner with DG Research team and leverage data to identify meaningful insights on how to reach / target customers, ensure marketing programs communication tactics align with DG pOpshelf customers needs and wants, incorporates market dynamics, etc.

Drive compliance of pOpshelf brand identity, style guide usage, etc. by pOpshelfs product / service providers through support of processes and continued tools enhancements.

Manage and build influencer network to drive awareness and consideration for the pOpshelf brand to drive traffic to stores.

Manage and Scale Loyalty program to increase customer lifetime value at every touchpoint to drive retention and repeat.KNOWLEDGE and SKILLS : Full-stack modern Marketer that can operate well in a fast-changing environmentPossesses an entrepreneurial drive that uses good judgementProficient Digital marketer that connects paid + owned channels to deliver business objectives (programmatic, search, social, influencers, OOH, DOOH, OTT, CTV, terrestrial radio, email, SMS, app push)Proficient in tactical and strategic knowledge and skills in planning effective interactive marketing campaignsProficient in strategy and execution of retail promotional marketing campaigns and activation programsUnderstanding of CPG (consumer packaged goods) companies and general aspects of shopper marketingUnderstand and apply tactical and strategic knowledge of advertising and production to create and execute of effective, targeted communicationsAbility to anticipate trends and relate current strategy to shape directionThe ability to translate analytics into strategic recommendations, with a proven track record of strong analytical, project management, and presentation skillsAbility to make quick, logical decisions, often under pressureStrong organizational and communication skills, both verbal and written;

computer literateAbility to manage multiple projects in a fast-paced environment and meet simultaneous deadlinesAbility to manage and grow relationships with third party agencies and service providers to deliver excellence aligned to strategy with savings to the companyAbility to manage and deliver defined Marketing budgetPassion for driving insights to actionExcellent communication skills and collaboration with partnersWORK EXPERIENCE and / or EDUCATION : Bachelors degree in Marketing or related field5+ years relevant marketing experience (retail environment a plus)Loyalty Marketing & Experiential Marketing experience a plusCCRequisition ID : 2022-257032 Street : 2101 8TH AVE S External Company URL :