Public Relations Manager / Public Information Officer

Requirements

Under the direction of the Communications Program Coordinator or Manager of Communications & Outreach, the writing consultant will be responsible for developing content under an organization-wide communications strategy.

This individual will be charged with strategizing and creating content for different mediums for multiple audiences.

Responsibilities include :

Writing and editing content in Associated Press (AP) style for multiple audience types in print and electronic publications such as

newsletters, Client.org, mass email, social media posts and internal messaging.

• Working with internal departments to develop content as needed.
• Monitoring Client publications in all formats to ensure brand consistency.
• Participate in discussions of the communications strategy to support project requirements.
• Working with the Communications & Outreach team to write and proofread all annual reports.
• Other projects as needed to support the department and the Retirement System.

Minimum qualifications

A bachelor’s degree in communications, marketing or a related field in which the applicant was able to develop the skills

necessary for the role.

• A commitment to collaboration and exceptional customer service.
• Excellent time management, work prioritization and multi-tasking skills.
• Flexibility to pivot as work demands require.
• Strong communication skills to various audiences and through various mediums (e.g., email, phone, virtual meetings, etc.).
• Ability to distill complicated language into easily digestible content (e.g., summarize financial and benefit language so it is easy to

comprehend).

• Commitment to learn about the System’s audience and stakeholders.
• Willingness to learn skills relevant to the Communications & Outreach department.

Preferred qualities

• Superior writing, editing and communications skills.
• Experience planning and creating multi-media content.
• Excellent interpersonal skills.

Anticipated deliverables

1) Newsletter Content

• Write and edit Your Source (active member newsletter) 4 issues annually, approx. 8 articles each.
• Write and edit Resource (retired member newsletters) 2 issues annually, approx. 10 articles each.

2) Mass Email Strategy

• Write and proofread the Client Administrative Bulletins and Delegate News emails up to two per month each.
• Proofread and edit Employer Reporting Tips one per month.
• Write and proofread content for periodic mass emails in the following areas :
• Education about retirement savings and income (< 2 per month)
• Promotional email to Client delegates (< 1 per month)
• Promotions relevant to the System’s annual Minority- and Women-Owned Business Enterprises (MWBE) conference (< 8)
• Recruiting emails for the System’s Human Resources department upon request

3) Internal Content Bundle

• Proofread and edit internal award nominations.
• Proofread and edit content produced by other departments for brand consistency.
• Write, proof and edit other materials as needed from other departments, Including letters and social media posts for Human

Resources.