Vice President, Digital Strategy

Who We Are :

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect and humanity.

We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills or unleashing game-changing insights that result in campaigns that win in the marketplace.

We invite you into our world of creativity, ideation, and communication. Come Be Bold...Come work with us at M Booth.

We believe work from anywhere works. While our HQ is in NYC, we have Boothers working from more than 20 different U.S. markets.

Your location will not impact your candidacy should you decide to work remotely permanently. Our priority is ensuring our current and future employees understand that we care about their wellbeing and work environment preferences.

About M Booth Digital :

Digital professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us.

We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas.

We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team.

Said another way, we try to leave our egos at the door.

At M Booth, Digital sits at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food and more.

The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands such that we can speak to them authentically and with purpose.

What We're Looking For :

M Booth is in need of a leader in digital and social media marketing, with specific expertise in technology and A.I. We need someone who is entrepreneurial that has a knack for solving problems.

They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Our immediate need is support with a client that is at the forefront of A.I., developing models that target consumers, developers and enterprises.

The pace is fast and the expectations are high, but our team relishes the challenges. If that sounds like your type of work environment, this is the place for you!

Responsibilities :

• Execute digital / social strategies from concept to completion
• Manage multiple clients across accounts
• Actively lead new business opportunities, from prospecting to pitching
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital and design
• Work with integrated agency teams to develop plans that meet client goals
• Keep abreast of industry trends (with an emphasis on technology and A.I.) and regularly present fresh, proactive ideas to clients
• Manage third party relationships including vendors and partners
• Mentor and help develop entire team, not limited to direct reports
• Approve client SOWs and Letters of Agreement for partnerships
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Demonstrate thought leadership within organization and across industry
• Manage team structure, staffing and collaboration across agency

What you'll bring :

• 10+ years relevant experience
• Experience managing large teams
• Experience managing large, Fortune 500 clients (Big Tech a plus) in a digital / social role
• Experience bringing in new business, managing and growing accounts
• Strategy expertise across core digital and social channels
• Excellent writing, communication, and presentation skills
• Experience creating social media strategies and managing team to execute them
• Understand how to read a brand book / VIS ID and evolve it for social (think playbooks)
• Development and / or management of social influencer campaigns
• Understanding of paid social and measurement / analytics tools
• Experience working with project management platforms such as Monday.com
• Experience working with and managing team of design / video / photography a plus

What We'll Bring

Here are a few highlights of our benefits offerings as an M Boother :

• A workplace that's alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks : Family Leave, Well-Being Programs, & Commuter Benefits
• Salary : $131,000 - $165,000 / year

Our Flexible Work Policy :

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week.

That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings.

There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states :

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.