Digital Marketing Analyst

Mediabistro
Basking Ridge, New Jersey, us
Full-time

When you join VerizonYou want more out of a career. A place to share your ideas freely even if they’re daring or different.

Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy.

We do what we love driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together lifting our communities and building trust in how we show up, everywhere & always.

Want in? Join the V Team Life.

What you’ll be doing...As an analyst supporting the Digital Merchandising team, you are responsible for providing assistance and support in the reporting of digital marketing campaigns and content.

As a subject matter expert of digital insights, you’ll gather and analyze data, providing valuable insights into user engagement, traffic patterns and conversion metrics.

Your keen eye for detail will drive the creation of succinct yet comprehensive reports that highlight key trends, opportunities and areas for improvement.

Responsibilities include :

Translating complex data into insights and actionable recommendations to drive alignment on objectives related to digital merchandising strategies.

Conduct analyses and deliver reports relevant to digital marketing projects and initiatives including sales conversions and promotional effectiveness.

Establishing benchmarks for Homepage Marquees and Homepage Our Latest by Tile type and position. Then leverage these benchmarks to provide weekly insights into the Homepage Performance Summary and Executive Summary reports.

Preparing and distributing weekly reports to stakeholders, including the Homepage Performance Summary and Executive summary that provide insights into user engagement, traffic patterns and conversion metrics.

Ensuring the LP Roster Summary is accurate, up-to-date, and usable for the team by regularly verifying data integrity, reconciling differences and incorporating feedback from stakeholders.

Evaluating the performance and impact of product launches that will provide key insights to optimize future launch strategies.

Collaborating closely with cross-functional teams and building partnerships with business stakeholders to identify and address any dependencies for solution implementation.

Monitoring key performance indicators (KPIs) and metrics related to landing page content, promotions, and device launches using data from the Adobe Workspace tools to track performance and identify optimization opportunities.

Identifying opportunities to streamline / automate processes and improve the usability of the digital merchandising performance summaries, ensuring they remain valuable tools for decision-making processes and strategic initiatives.

Establishing, upholding and relaying all initiative-specific timelines and schedules to stakeholders, ensuring clarity and accountability throughout execution.

Proactively identify and address risks to these timelines to ensure timely delivery of commitments.

What we’re looking for...

You’ll need to have :

One or more years of relevant experience required, demonstrated through work experience and / or military experience.

Experience using Adobe Workspace to build reports.

Project Management experience including expertise in cross-functional projects.

Experience managing complex requests with a strong attention to detail.

Even Better If You Have :

Bachelor's degree or higher.

Results and process oriented.

Excellent written and verbal communication skills, including the ability to communicate complex concepts in simple actionable terms.

Excellent organization and time management skills.

Highly motivated self-starter with preference to work in a fast paced fluid environment.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every even better qualification listed above.

Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours40

Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

8 days ago
Related jobs
Promoted
Verizon
Bernards, New Jersey

As an analyst supporting the Digital Merchandising team, you are responsible for providing assistance and support in the reporting of digital marketing campaigns and content. Conduct analyses and deliver reports relevant to digital marketing projects and initiatives including sales conversions and p...

Promoted
Mastech Digital
Bernards, New Jersey

Title: Marketing Planning Analyst. All end-to-end consumer marketing planning efforts including but not limited to the annual/quarterly business plans, business sponsor roadmaps, marketing priorities/ trade-offs, CMO resourcing & agency commitments. Marketing Planning Support, including but not limi...

CMI Media Group
Parsippany-Troy Hills, New Jersey

Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We’re seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you’ll be at the forefront, sculpting success for our online and offl...

Mediabistro
Bernards, New Jersey

As an analyst supporting the Digital Merchandising team, you are responsible for providing assistance and support in the reporting of digital marketing campaigns and content. Conduct analyses and deliver reports relevant to digital marketing projects and initiatives including sales conversions and p...

Suburban Propane
Hanover, New Jersey

As a Digital Marketing Technology and Content Analyst, you will implement and manage marketing and technology platforms while overseeing digital content strategies. Digital Marketing Technology and Content Analyst. Deploy, implement, and manage various marketing technology platforms to support digit...

CMI Media Group
Parsippany-Troy Hills, New Jersey

Position at CMI Media Group Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online and offline campaigns across diverse accounts. Ready to lead the charge in digital marketing analyti...

Promoted
Equiliem
Bridgewater, New Jersey

The marketing coordinator will support our clients Immunology Market Development, HCP & Patient Marketing Teams. Supports execution of annual marketing plan by coordinating/organizing internal and external meetings /marketing projects. Role will also provide project level support to the broader mark...

Promoted
Verizon
Bernards, New Jersey

We are looking for an Executive Assistant who can use their business knowledge and professionalism to support the team by coordinating and ensuring office efficiency for the VP. ...

Promoted
PeopleShare
Hanover, New Jersey
Remote

PeopleShare is seeking a REMOTE Technical Business Analyst for an innovative, industry leading healthcare company! You will play a critical role in the client software development lifecycle, with emphasis on the upfront conception/design of new client programs, client enhancements, and development o...

Promoted
Infosys
NJ, United States

Role : Business Analyst- Transaction Reporting. Liaise with business partners, project, and program stakeholders to analyze & refine the regulatory requirements given by Federal authorities & DTCC and then prepare detailed BRD (Business Requirement Document), FRD (Functional Requirement) for various...