ESSENTIAL FUNCTIONS :
- Develops, owns, and executes a digital marketing strategy.
- Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
- Drives the growth, engagement, and regular maintenance of all social channels.
- Understands and leverages digital platforms to optimize performance.
- Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
- Measures and reports performance of all digital marketing campaigns.
- Manages day-to-day communications with internal teams and any agency partners.
- Oversees, administers, and monitors departmental budget.
- Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
- Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
- Develops an ongoing liaison with key leaders of newly acquired Spas.
- Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
- Drives organizational awareness by communicating existing strategies to senior leadership.
- Collaborates with managers on ways to expand market share.
- Leads the planning and implementation of all special projects within the department.
- Facilitates the definition of all project scopes, goals, and deliverables.
- Defines project tasks and resource requirements and develops full-scale project plans.
- Manages project budgets and project resource allocation.
- Monitors the progress of all projects and reports regularly to stakeholders.
- Implements and manages project changes and interventions to achieve project outputs.
- Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
Requirements
EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED :
- Bachelor's degree in business administration, marketing, or related field required
- Master's degree preferred
- Minimum 5 years of relevant experience
- Excellent leadership skills, business acumen and ability to effectively manage
- Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well
- Must be results-driven
- Must have superior decision-making skills
- Must have the ability to delegate effectively
- Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal / external stakeholders
- Growth mindset with the ability to outline the long-term vision and strategy.
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