Description
JOB SUMMARY
This position is responsible for leading a team of creative resources to design, test, and deliver digital user experiences that support Highmark's strategic roadmap.
This individual will lead a team responsible for delivering cohesive, customer-centric marketing experiences across our digital channels, including web, mobile, social, email, SMS, etc, creating useful and usable digital solutions that solve the problems of our most critical customers, including members, shoppers, producers, employers, and site visitors.
ESSENTIAL RESPONSIBILITIES
Works closely with key stakeholders at all levels to understand business objectives and guide User Experience (UX) design teams in developing customer-centric digital solutions that meet those business objectives for multiple customers, including members, shoppers, producers, employers, and visitors.
Facilitate understanding of business requirements through planning, execution, and documentation of design research deliverables including personas, user stories, journey maps, etc.
Develops, evolves, and communicates UX strategies, standards, processes, and best practices. This includes creating, socializing and implementing design patterns and digital UI / UX / Visual standards, working with IT to "codify" design patterns / widgets, monitoring industry trends and competitive trends, and establishing governance over design practices.
Presents to and educates senior executives on UX strategy and tactics.
Works closely with Market Research, agencies, and other internal stakeholders to set KPIs, test digital designs, and measure success.
Ensures a test-and-learn approach related to digital design, serving as an internal spokesperson for iterative human-centered design practices and ongoing monitoring and measurement.
Lead and contribute to the planning, execution, and documentation of interaction design and information architecture deliverables such as site maps, workflows, user interaction models, low- through high-fidelity prototypes, mockups, and other necessary visual assets.
Oversees partners delivering UX design on Highmark's behalf and ensures adherence to overarching UX strategies and digital patterns.
- Evaluates new software or technology capabilities, assesses vendor solutions, creates and manages ongoing partnerships with third parties such as digital agencies, software vendors, BCBSA, and other key vendors.
- Performs management responsibilities to include, but are not limited to : involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.
- Plans, organizes, staffs, directs and controls the day-to-day operations of the department; develops and implements policies and programs as necessary;
may have budgetary responsibility and authority.
Other duties as assigned or requested.
EDUCATION
Required
Bachelor's degree in Engineering, Science, Design / Fine Arts, Psychology or closely-related field
Substitutions
Six (6) years relevant work experience
Preferred
Master's Degree
WORK EXPERIENCE
Required
- 5-7 years' experience delivering user-centered digital design for multiple, complex digital initiatives from strategy to execution, across multiple channels (web, mobile, social, email, etc.)
- 3-5 years experience in a lead role.
Preferred
- Agency / Consulting Experience
- Healthcare or Health Insurance Experience
SKILLS
- Excellent written, interpersonal, communication, and presentation skills
- Advanced skills with Microsoft Office, including Word, PowerPoint and Excel
- Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies.
- A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
- Extensive design experience, from initial development to ongoing support, information design / content management, interaction design, digital patterns development, Information architecture development, user research,testing and design optimization strategy
- In-depth knowledge of software development lifecycle, from planning to delivery
Language (Other than English) :
None
Travel Requirement : 0% - 25%
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products / services (sales employees)
Never
Physical work site required
Lifting : up to 10 pounds
Constantly
Lifting : 10 to 25 pounds
Occasionally
Lifting : 25 to 50 pounds
Rarely
Pay Range Minimum : $92,300.00
$92,300.00
Pay Range Maximum : $170,800.00
$170,800.00
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.
Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please contact HR Services Online at