Overview
- Review, analyze and interpret data (referral, demographic, market research) as well as MSK’s clinical priorities to build target segmentation of top prospects, a territory plan and tailored messaging in Brooklyn / Queens territory.
- Create outreach plans and strategies to foster stronger relationships between MSK physicians and their peers in the community.
- Conduct face-to-face meetings with targeted physicians and practices to understand needs, help solve issues, build relationships, and ultimately increase referral opportunities.
- Coordinate speaking opportunities, meetings, email campaigns and other touchpoints between key referring physicians and MSK physicians that will result in strengthened relationships and increased referrals for MSK.
- Support campaign data segmentation, business intelligence, and decision support needs across the Physician Liaison team.
- Develop outreach plans for new MSK physicians building their practices in NYC.
- Build strong internal relationships with MSK clinicians.
- Prepare reports summarizing field activities and track, measure, and assess liaison program impact.
- Identify and help coordinate development of content, collateral, and research that will help engage community physicians.
Key Qualifications :
- Marketing, clinical or a related field with 2-3+ years of sales, account management and / or marketing experience
- 1-2 years Hospital or healthcare environment a plus
- Database marketing and Data Analysis skills
- Ability to lead presentations and speak knowledgably with physician audiences.
- Ability to work cross functionally and interdepartmentally.
- Proficiency with Microsoft Office suite and apps
- Comfort with communications tools, online professional networking platforms, and B2B engagement tools.
Core Skills :
- An inherent curiosity and eagerness to learn.
- Willing to act and eager to embrace new challenges.
- An effective communicator, capable of determining how best to reach different audiences and implementing communications based on that understanding.
- Strong project management and writing skills.
- Bilingual proficiency Spanish, Mandarin Chinese, French or Russian is preferred.
Additional Information :
- Location : 633 Third Avenue
- Reporting to the Senior Director, Marketing & Communication
- Hybrid Schedule : Once a month or as needed for collaborative meetings.
- Territories include NYC Brooklyn, Queens
Pay Range : $88,800 - $142,200
Helpful Links : LI-POST
LI-POST
LI-HYBRID
Closing
MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment.
All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
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