Job Description
This position has a hybrid schedule with 3 days in the office per week.
The salary range for this role is $65,000-$75,000.
The Indiana University Foundation is seeking outgoing, driven, and talented marketing leaders to build out our recently blended team.
Having combined the marketing teams from the Alumni Association and Foundation, we seek lead strategists and marketing gurus to help us think differently about our work.
This newly created role was designed to bring a more strategic, holistic and thoughtful approach to drive business outcomes, where you’ll build lead generation and pipeline development strategies for both organizations.
You will play a crucial role in increasing brand awareness, driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations.
You will help us prioritize our work and stay focused on organizational outcomes. You will align to university objectives, deepen constituent engagement, increase awareness and advocacy, foster a culture of philanthropy, and amplify the impact of our work through shaping our storytelling, market segmentation and proven marketing gameplans.
Individuals will be responsible for developing and executing large and small-scale business plans to strengthen our relationships with alumni and donors, drive business growth, enhance brand visibility, and develop and achieve specific marketing objectives.
We seek data-driven, creative, and innovative marketing wizards individuals who excel at extrapolating organizational needs, synthesizing business partner challenges, and designing robust marketing strategies and executable plans to realize results.
You’ll know how to corral, motivate, and activate project team members to fulfill those requests, and you’ll review data intelligence to align and adjust, and make informed business decisions midstream.
Finally, you’ll supervise the execution of work and lock arms with our Creative, Communication, Web, Data and Copy team members to drive attendance and registration, volunteerism and fundraising goals.
Qualifications
Education / Experience :
- Bachelor’s degree in business, Marketing, Advertising, or a related field is required.
- MBA preferred, but not required.
- 5-8 years of account management / client service experience in an ad agency, in-house environment, University, or corporate setting.
- 5+ years of progressive and proven experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector.
- Additional for-profit marketing experience is a plus.
Knowledge, Skills, and Abilities :
- Proven record of developing successful marketing strategies and media / marketing / communication plans.
- Solid lead generation and pipeline development experience is required.
- Successful campaign planning that yielded results.
- Proficiency in customer relationship management software, databases, and marketing technology and tools. (Salesforce or related martech)
- Experience building message maps and email journeys.
- Expertise in stakeholder engagement and relationship building.
- Strong interpersonal and communication skills, both written and verbal.
- Ability to analyze data to identify trends and opportunities for engagement and fundraising improvement.
- Analytical and curious mindset with the ability to use data to drive decisions.
- Independent and creative thinker with a results-oriented mindset.
- A background in alumni and / or donor engagement programming is a plus!
Additional Information
We anticipate that this position will involve traveling up to 20% of the time to participate in Indiana University Advancement events.
A cover letter further highlighting your interest in the role is highly encouraged.
The IUF is committed to providing a safe, respectful, and professional work environment that is free of Discrimination and Harassment.
The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s race, ethnicity, religion, color, sex, age, national origin, genetic information, sexual orientation, disability, gender identity or expression, ancestry, marital status, protected veteran status, pregnancy, or any other basis prohibited by law.
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