JOB DESCRIPTION
Our Opportunity :
Chewy is seeking a highly motivated, results oriented and analytical Paid Social Marketing Manager to join our exciting and fast paced company in Boston (MA), Seattle (WA), or Plantation (FL)!
As a Paid Social Marketing Manager you will be responsible for creating, handling and optimizing paid social campaigns across multiple social platforms.
You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns and build new ones, develop creative strategy, and brief the creative requirement.
You will prioritize the most scalable opportunities and through testing and iteration, accelerate customer awareness, and with innovative upper, mid, and lower funnel campaigns.
Quickly run, analyze experiments, and make decisions prioritized by business impact. You will balance marketing and technology experience, as well as business judgment and aptitude.
What You'll Do :
- Own project work and support key projects owned by Team Members across the Boston (MA), Seattle (WA), and Plantation (FL) offices for driving the full funnel campaigns across Meta, Youtube, TikTok etc.
- Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation.
- Monitor campaign performance, perform investigate analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
- Keep our paid social campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends / insights.
- Test and optimize upper, mid and lower funnel budgets, campaign structures, objective, and creatives.
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
- Build new relationships and work in parallel with other subject areas at the company.
What You'll Need :
- Bachelor's degree or higher in marketing, digital marketing or a related discipline
- 4+ years of experience in paid social campaign management across upper, mid and lower funnel campaigns, preferably ecommerce or similar industries.
- Understanding of Meta platform, different optimization, new feature launches.
- Experience with always on test and learn model on paid social media.
- Experience with analytics platforms, working with large dataset to gain insights and make confident recommendations.
- Intermediate experience in Microsoft Excel
- Strong communication mathematical, and analytical skills (written and verbal)
- Experience with A / B and multivariate testing and specific actions taken as a result.
- Ability to optimally work together with marketers, product managers and engineers alike.
- A tenacious attitude for learning and tackling new challenges, and entrepreneurial / self-starting mentality
- Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
- Flexibility for periodic travel
Social Advertising Manager
As a Paid Social Marketing Manager you will be responsible for creating, handling and optimizing paid social campaigns across multiple social platforms. Keep our paid social campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/i...
Product Marketing Manager, Social Advertising, TMT - Variable
You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale advertising programs. You will be savvy about how to leverage large data sets to create sophisticated advertising ...
Product Marketing Manager, Social Advertising, TMT - Variable
Product Marketing Manager, Social Advertising, TMT - Variable. You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale advertising programs. You will be savvy about how t...
Sr. Product Marketing Manager, Social Advertising
Do you have a passion for social media? Do you have experience driving enterprise value using social channels? Do you want to work in an action-packed field filled with the opportunity to build something from scratch and define success in un-charted territory? Amazon’s Global Marketing Team is looki...
Product Marketing Manager, Social Advertising, Social Marketing
You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale advertising programs. You will be savvy about how to leverage large data sets to create sophisticated advertising ...
Online Marketing Coordinator
The Customer Trust External Relations (CTXR) team works to ensure positive public perception of client’s trustworthy shopping experience to help customers make purchase decisions an....
Social Media Specialist I
JobPosting","title":"Social Media Specialist I","datePosted":"2024-09-06T00:00:00","validThrough":null,"description":"How will you make a difference to PMI?\nPMI is looking for a Social Media Specialist who will be the frontline representative of the brand on social channels, responds to inquiries, ...
Social Media Content Coordinator
A company is looking for a Social Media Content Coordinator to support brand storytelling across global social media channels. ...
Account Manager - State Farm Agent Team Member
Successful State Farm Agent is seeking a qualified professional to join their winning team for the role of Account Manager - State Farm Agent Team Member. ...
Communications Specialist/ Social Media Manager
In this role, you will help manage and grow our Education owned social media channels, create social strategy and campaigns, and engage with players on social media platforms. In the role of Social Media Manager, you will report to the Head of Social Media. We are seeking a full-time Social Media Ma...