Director, Video Activation.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results.

The independently-owned company was founded in 2009 by Gary Vaynerchuk, & has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, & Sydney.

VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell :

The Director, Video Activation will be tasked with leading client strategy & investments for the agencys fast growing linear TV & non-linear CTV convergent video practice.

It covers internal team management as well as direct & programmatic marketplaces.

The Director reports into a S / VP, Media & will work on a cohesive full service agency team consisting of buying, planning, analytics & client service professionals working across one or more clients.

Functional media roles include oversight of convergent video operations, fostering client & marketplace relationships, overseeing investment approach & executional excellence.

Our Media Directors work closely with clients, outside platform / network / app representatives, & agency leaders to ensure VaynerMedia is on the cutting edge of the next level.

We look for Directors that embody a true leadership mentality. We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance & fostering their growth within VaynerMedia.

What Youd Do :

• Act as thought-leader & advisor on linear & emerging TV trends (i.e., CTV, Programmatic, Addressable), or modern video for modern living rooms, as a key member of the internal Video COE, which offers agency-wide counsel.
• Lead check-ins with key account & media internal counterparts to ensure video projects are moving ahead & are thoughtful, high quality, & exceeding client expectations.
• Develop & deliver sophisticated media investment strategies to clients, derived from industry insights, negotiations, ad tech skills & QA reporting.
• Lead negotiations with direct-TV / CTV IO vendors & help manage ad tech deployments with biddable video platforms & 3P partners, either as an active trader or as a central lead advising day-to-day buying teams across the agency
• Act as the key contact for client & platform / network / app partners, operating as a go-to voice & leader for both US & North American accounts.
• Help create video media plans, assist in presentation material creation, & provide strategic guidance on reporting & or advisory calls with clients.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large & emerging brands.
• Continue to establish internal policies & POVs on agency partnerships, the general convergent video media landscape, & current client business cases.
• Provide thought leadership around how this speciality unit of the agencys Investment business should be run, in tandem with setting both internal & external expectations as to the realities of daily business execution.
• Manage up to senior agency leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments & urgent client needs.
• Work to proactively bring new / emerging innovative opportunities to clients, pushing the envelope of media excellence in TV, streaming & ad tech / data.
• Forge client relationships & help maintain account health for the well-being of the immediate team & larger agency around the video discipline.
• Work in conjunction with HR to teach, engage, & grow direct reports & provide a positive work environment.

What Youve Got :

• A minimum 6+ years of industry experience working in direct & programmatic TV & CTV, with a proven track record of executing sophisticated, large scale convergent video media programs that drove tangible business outcomes.
• Depth & breadth of Upfronts / Scatter / Opportunistic buying experience guiding large-scale integrated video investment strategies across key industry stakeholders such as the following :
• Network / Cable / Streaming Media : Disney, Paramount, NBCU, & Fox
• AVOD / FAST : Netflix; Amazon Prime Video; Vevo; Tubi; Pluto; FreeVee
• MVPDs / vMVPDs : Comcast; Charter; YouTubeTV; Sling; Fubo; Ampersand
• SSPs / DSPs : DV360; Trade Desk; Amazon Ads; Magnite; Xandr; Freewheel
• SmartTV / TV-OS : Roku; Telly; LG; Samsung; Vizio; FireTV
• Programmatic CTV 3P Firms : Innovid; Brightline; IRI; Captify; Alliant; KERV
• Alt Video Platforms : Vistar; Screenvision; NCM; T-Ads; Atmosphere; GSTV
• Stewardship : Mediaocean; Mediatools; Prisma

Any Additional Experience in the following a plus :

• Local TV / Cable, DRTV, Addressable TV, Data-Driven Linear, Syndication
• Unwired / Convergent TV platforms (eg Tatari, Simulmedia, Cadent, ITN)
• YouTube
• Clean Rooms : Infosum; Snowflake; Habu
• Cross-Screen Currencies : NielsenOne; VideoAmp; iSpotTV; Comscore
• Some fluency with analytics, attribution, measurement & stewardship systems. Including but not limited to :

Google AnalyticsMOAT / IAS / DoubleVerifyNielsen / Kantar / Oracle / Ipsos

• Foot Traffic : Placed, 9th Decimal, PlaceIQ,
• Ability to lead by example in terms of attention to detail, general work ethic, empathy & internal / external professionalism.
• You live for todays modern video consumer & are passionate about developing brand-specific TV / CTV / AdTech strategies.
• You constantly seek out innovative partners / platforms & identify new opportunities & new cut-through ideas
• An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build & strengthen relationships with essential stakeholders
• A person that is well versed in media who can utilize resources to help guide clients marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Understand & adopt new techniques & technologies that are relevant for clients media strategies (with a calm & cool demeanor!)

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive & representative team that will enhance our perspectives, skill sets, background, & behaviors.

We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, & location.
• Employer-sponsored 401k with match
• Medical, Dental, & vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health & Wellness benefits
16 hours ago