- Develop and implement industry-specific ABM strategies to support global growth initiatives.
- Develop and execute multi-channel demand generation campaigns across multi-channels
- Design and execute targeted ABM marketing initiatives to meet pipeline requirements
- Leverage data insights to build comprehensive account profiles and target personas
- Manage vendors and agencies to achieve marketing goals
- Track campaign performance, run experiments, and optimize for maximum efficiency
- Work closely with sales counterparts to achieve revenue and pipeline goals.
- Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey.
- Craft compelling narratives and ABM-focused content assets attuned to different journey stages, tailor messaging to specific industries and account profiles.
Design a comprehensive global ABM framework, setting the standard for aimed, high-impact campaigns.
Requirements :
- 6+ years of experience in demand generation or partner marketing with pipeline targets in a high-growth SaaS company
- Strong understanding of demand generation tactics and strategies, including lead scoring, lead nurturing, and marketing automation.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Proven success in launching and owning integrated marketing campaigns
- Strong understanding of funnel metrics and levers to generate qualified leads, and accounts, and accelerate pipeline velocity
- Expertise in full-funnel campaign development, execution, and measurement
- Proficiency in 6Sense, Salesforce, Marketo
- Excellent analytical, quantitative, and project management skills
- Ability to work under pressure, prioritize, and deliver results in a fast-paced environment
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