Marketing Coordinator

ABOUT ZEGNA

Following the path traced by the founder Ermenegildo over 110 years ago, ZEGNA is now internationally recognized as a leading global luxury menswear brand.

Established as a fabric maker in the mountains of Piedmont, ZEGNA is part of the Ermenegildo Zegna Group, which counts more than 6,000 employees.

Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores.

The Group also operates TOM FORD FASHION through a long-term license agreement with The Estée Lauder Companies Inc. to over 100 stores.

As of 30th September 2023, ZEGNA has 403 stores of which 242 are directly operated. The brand remains committed to leveraging its rich heritage to build a better present and future.

YOUR OPPORTUNITY

As the Marketing Coordinator for Zegna, you will be able to support the greater Marketing & Communications team in identifying & executing opportunities across retail, wholesale, events, content, and select media.

The role of the marketing coordinator will be an important coordination between business and brand. Working to execute an integrated strategy alongside the marketing team that drives brand vision & seeks revenue driving opportunities.

Supporting the execution of in season marketing activities as well as calendarization & cross functional coordination in both wholesale and retail will be a key focus alongside the knitting together of assets, presentations, and budgets to plan together with a strategic timeline.

The ideal candidate must have strong organizational skills as well as strong internal communication skills to deliver upon these activities.

The Marketing Coordinator will be expected to support the events function as needed, for projects including but not limited to event planning & production, creative briefs, menu & invitation editing, guest list management, guest profiles creation, gift bag assembly, and on-site support.

Reporting directly to the VP of Marketing, you will partner closely with all business channels (Retail, Wholesale and Omnichannel) as well as HQ corporate teams on content creation, brief forms, and assets.

The candidate should be a self-starter, take initiative and be able to react to on the ground opportunities for business growth.

This role is based in our NYC Office.

HOW YOU WILL CONTRIBUTE :

• Account analysis, monthly reporting, forecasting, and budgeting.
• Create & update key calendar of events, local & global brand initiatives.
• Work with HQ Marketing Co-ordination to ensure that all assets and contents are delivered and aligned across functions.
• Assist with marketing activities & support the cross-functional development and inter-department coordination.
• Work with different functions & stakeholders to develop briefs, assets and contents needed for different activities.
• Manage the in-season image & content library
• Monitor and update task forces for key projects
• Ensure excellent levels of communication to all staff
• Assist with marketing budget & re-forecasting functions
• Assist with tracking of clienteling activity & share results (Updates Lists, KPI’s & results)
• Assist with competitive analysis reporting.
• Support events function marketing team with regular campaigns & execution activities
• Support the retail partners with assets, monthly send outs, and seasonal needs.
• Coordinate local photo shoot logistics
• Support omnichannel with seasonal data & assets (E-Newsletter Brief Creation)
• Client experience logistics
• Any other duties as directed

WHO YOU ARE :

• Strong analytical, communication and relationship building skills
• Exceptional organizational and project management skills.
• Ability to multi-task on many different projects
• A genuine interest in the fashion & luxury goods industry
• Strong computer skills (Microsoft Office Word, PowerPoint, Excel, Outlook, PowerBi, Adobe Photoshop / inDesign / Lightroom etc.)
• Excellent interpersonal and follow-through skills
• Very detail oriented, highly organized, service oriented, deadline oriented.
• The hiring range for this position ranges from $60,000-$65,000 annually. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

We offer competitive benefits, PTO, and 401k with employer match.

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