Online Sales Counselor

Job Description

Job Description

Location : Peachtree Corners

Company : McKinley Homes

Job Type : Full-Time

About Us : McKinley Homes, a premier land developer and builder based in Peachtree Corners, Metro Atlanta, GA, is at the forefront of real estate development and vertical construction.

McKinley Homes is dedicated to delivering high-quality, innovative developments that shape communities and exceed expectations.

Join us in making 2024 a landmark year for growth and success!

Job Summary : You will be the vital link between potential homebuyers and our Sales Associates, managing all online and phone inquiries to ensure a seamless and responsive experience.

In this role, you will handle the first point of contact for Buyers, guiding them through the initial discovery stages and preparing them for their in-person meeting with a Sales Associate.

This position is ideal for a dynamic, customer-service-focused individual with strong lead-generation skills and an eagerness to adopt cutting-edge CRM systems.

GA Real Estate license preferred but not mandatory. Previous New Homes Builder experience desired.

Key Responsibilities :

Lead Management & Customer Engagement

• Act as the first point of contact for all internet and phone leads, engaging potential clients with professionalism and providing a seamless introduction to the McKinley Homes brand.
• Assign qualified leads to the appropriate McKinley Homes Sales Associate, ensuring a smooth handoff for further engagement and consultation.
• Utilize LASSO CRM and other sales tools to efficiently track and manage all leads, ensuring no opportunity is missed.
• Provide exceptional customer service, promptly responding to all inquiries and ensuring that potential homebuyers receive timely, informative, and engaging communication.

Sales Support & Appointment Setting

• Proactively manage the appointment scheduling for clients, ensuring they are properly engaged and prepared for their meeting with a Sales Associate.
• Work closely with the Sales Associates, and Marketing Teams to ensure client information is accurately communicated and that every prospect is handled with the highest level of care.
• Follow up with potential leads to nurture relationships and maximize the opportunity to convert inquiries into appointments and sales.

Online KPI Tracking & Performance

Track key performance indicators (KPIs) through LASSO CRM, including :

of new internet leads worked monthly (NEW)

of sales calls answered and worked monthly (NEW)

of kept appointments / meetings monthly (NEW)

of appointment to contract monthly (NEW)

• Initial response time to internet and phone leads (secondary)
• Quality of follow-up (secondary)
• Continuously monitor and improve response times, appointment setting, and follow-up quality to increase sales conversion rates.

Technology & CRM Adoption

• Fully embrace LASSO CRM and other digital tools to track, manage, and report on lead generation and customer engagement activities.
• Become the LASSO expert to assist Sales Associates to utilize the program fully.
• Ensure that all client interactions, from initial contact through to follow-up, are accurately recorded in the CRM, maintaining data integrity and providing actionable insights for the sales team.
• Stay updated on new CRM features and functionalities, adapting to new tools and techniques to enhance customer engagement.

Skills & Competencies :

Customer Service Excellence :

• Demonstrated experience in customer service or sales, with a focus on managing high volumes of inquiries and delivering exceptional customer experiences.
• Ability to quickly build rapport with clients over the phone and via digital channels, ensuring that every potential buyer feels valued and understood.

Lead Generation & Conversion :

• Strong background in lead generation, with a proven ability to convert inquiries into sales appointments.
• Experience working with CRM systems (preferably LASSO) to track and manage leads, ensuring that no opportunity is missed.

Communication & Organization :

• Excellent verbal and written communication skills, with the ability to convey information clearly and confidently.
• Highly organized, able to manage multiple leads and appointments, and prioritize tasks to meet performance targets.

Sales Mindset :

• Eager to contribute to the success of the sales team by providing a critical support function that maximizes lead generation and conversion.
• Results-oriented, with a strong drive to achieve KPIs and continuously improve performance.

Core Competencies :

• Passion for Customers : Dedicate yourself to ensuring every online or phone interaction is positive and reflects McKinley Homes mission to create homes that inspire happiness.
• Excellence : Strive for excellence in all tasks, continuously improving processes to enhance the customer experience.
• Integrity & Trust : Represent McKinley Homes with professionalism and integrity, always acting in the best interest of the clients and the company.
• Teamwork & Collaboration : Work closely with Sales Associates, Marketing, VP of Sales and other team members to ensure a seamless client experience.

Success Metrics :

• Meet or exceed KPI targets related to lead response times, appointment scheduling, and follow-up quality.
• Successfully manage the flow of leads and appointments, ensuring a high level of conversion from inquiry to consultation.
• Effectively use CRM tools to track and report on all lead activity, providing valuable insights to improve the sales process.

Benefits :

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Professional development opportunities.

McKinley Homes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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