Marketing Operations Manager

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Job Description :

The IMS division enables leading multinational companies and government agencies to modernize, optimize, and protect the world’s most complex hybrid environments.

As part of the IMS division, the marketing operations manager acts as an executioner to help the marketing team deliver on their initiatives across various channels and to measure results to inform future initiatives.

Key Responsibilities :

Own the IMS portion of our Marketing Automation Platforms (Eloqua, HubSpot, Knak) and any integrations with other parts of the tech stack.

Produce campaign elements (emails, landing pages, forms, segments, campaign canvases, add-to-calendar, etc.)

Manage all marketing external comms : (Eloqua, HubSpot, Knak)

Product updates and EOL / EOS notifications to customers (transactional)

Event registration pages, invites, reminders and thank you emails

Webinar invites, reminders and thank you emails

Gated content

Customer newsletters

QA all campaign elements, peer review, get stakeholder approval and publish / deploy finalized campaign elements

Webinars - schedule, prep. presenters, host and report results

Manage agency relationships and project manage any work handed off to agency partners

Scrub and import contact lists from external sources such as content syndication and events

Reporting and dashboards : webinar results, email metrics, asset views / downloads

Requirements & Qualifications :

BS / MS degree in engineering, computer science, marketing, business, or a related field and 12+ years of experience in marketing operations.

MBA preferred and 10+ years of experience in marketing operations

Expertise in building, deploying, managing, and optimizing landing pages and customer communications.

Strong knowledge of marketing automation software (Eloqua, HubSpot, Knak)

Additional Job Description :

Compensation and Benefits

The annual base salary range for this position is $118,000 - $189,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package : Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.

The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.

We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.