Your role
in helping us shape the future :
U.S. News empowers everyone to thrive. The Lifecycle Marketing Specialist will have the opportunity to create multiple lifecycle marketing campaigns across different products and verticals for a unified customer experience.
You will work closely with lifecycle marketing managers, product managers and customer data to build dynamic messaging.
The Lifecycle Marketing Specialist will work to optimize campaigns and find new opportunities to enhance the customer experience through our verticals.
Are you up to the challenge?
Collaborate on lifecycle marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention.
Create, execute, and optimize email and marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals.
Master the use of marketing technology for efficient campaign delivery. Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns.
experience with CDP automation tools a plus)
Manage and segment customer databases for targeted campaigns, employ A / B testing for continuous improvement, and monitor campaign performance to drive optimizations.
Enhance customer journeys and map out engagement strategies to improve the overall customer experience.
Assist with recommendation building and pre-launch technical requirements
Comply with global data privacy laws and email / SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices.
Position Requirements
You should definitely have :
One year to three years of similar or related experience in lifecycle marketing including :
Segmentation and segment building
Campaign execution and optimization
Template building using tools like BeePro or built-in ESP tools
Campaign analysis
It would be nice if you had :
Blueshift experience
Sms and direct mail experience
Digioh or other form capture experience
Excel / Google Sheets experience
What it’s like to work with us :
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment Fun, diverse, inclusive and ambitious co-workers
Lifecycle Marketing Specialist
A company is looking for a Lifecycle Marketing Specialist. ...
Lifecycle Marketing Specialist
The Lifecycle Marketing Specialist will have the opportunity to create multiple lifecycle marketing campaigns across different products and verticals for a unified customer experience. The Lifecycle Marketing Specialist will work to optimize campaigns and find new opportunities to enhance the custom...
Senior Product Manager (Chief of Product)
Senior Product Manager (Chief of Products). Collaborating with the Director of Marketing and other Product Managers to create a 12-24 month product roadmap. The incumbent is responsible for overseeing and providing support for the overall product portfolio and the sale of game tickets across the Lot...
Retail Marketing Associate
A company is looking for a Retail Marketing Associate to support wholesale and retail business growth. ...
PGIM Real Estate –Director, Marketing Data Governance (Data Trustee)
Solicit input from key stakeholders to determine data objects, attributes, definitions and validation rules to be implemented at the system level in support of Marketing specific data models and dashboards. Responsible for documenting lineage, calculations and definitions in a structured data dictio...
Senior Project Manager (remote)
Senior Project Manager (Remote). Oversee the planning and execution of technical projects, including technical releases, software upgrades, security compliance, and migration projects (e. Deep technical expertise in project planning and execution of technical projects. Project Planning and Execution...
Drywall Senior Project Manager: $135K+
SEEKING COMMERCIAL DRYWALL PROJECT MANAGERS & ESTIMATORS. I am working with multiple well-respected, firmly established Commercial Drywall Contractors seeking experienced Project Managers and Estimators. Commercial Drywall Project Manager OR Estimator Experience Required. If you have the followi...
Director, Digital Membership Marketing
Working closely with external companies and agencies, the director implements various digital acquisition marketing tactics to attract new AARP memberships, including Affiliate Marketing, Lead Generation, Email Marketing, and other non-traditional digital channels. To align membership marketing acti...
Project Manager
We are seeking a highly skilled Senior Project Manager with extensive experience in managing all aspects of construction for existing buildings, particularly in Federal government and mission-critical data center environments. Lead project kick-off meetings, establishing clear objectives, roles, and...
Director of Marketing Analytics and Insights
Director of Marketing Analytics and Insights. The Hired Guns are seeking an accomplished Director of Marketing Analytics and Insights with agency experience to drive insights and manage client relationships at an award-winning global digital agency. This agency serves high-profile political, nonprof...