About the Role
As the Sr. Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Old Navy’s fleet of stores.
From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work from packaging, to new store openings, to signage, to windows, and more.
This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.
What You'll Do
- Develop and execute innovative seasonal retail marketing strategies across several channels and programs
- Ensure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and traffic
- Partner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations / experiences that clearly communicate key seasonal brand and product ideas
- Own briefing and collaborating with retail creative partners to develop store-specific marketing / creative that is on brand, meets messaging objectives and delivers impact
- Oversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new stores
- Partner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programs
- Oversee management of retail marketing budget, in partnership with creative production
- Ownership of additional brand marketing priorities / special projects as needed
Who You Are
- 6-8 years brand marketing strategy, planning and communications experience with fashion / apparel, consumer brand and / or marketing agency
- Deep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customers
- Experience bringing omni marketing plans to life in retail environments
- Strong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teams
- Strong promotional / traffic-driving ideation / concepting skills
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