Director of Public Relations/Marketing (4650)

JOB TITLE : Director of Public Relations / Marketing

JOB GOAL : The Director of Public Relations / Marketing is responsible for planning, organizing and directing strategic communications, marketing, and outreach support for the Queen Creek Unified School District.

Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services.

Serves the Superintendent as the top public information and media communications professional advisor.

QUALIFICATIONS :

• Bachelor’s degree in communication, marketing, public relations or related field and 5+ years of experience.
• Excellent verbal and written communication skills.
• Experience with desktop and web publishing software, video editing systems, digital photography and related software.
• Ability to multi-task and complete work accurately under deadline.
• Proven experience in promotions and marketing desired.
• Demonstrated successful experience, preferably in a school environment, making presentations and negotiating with the media.
• Commitment of time outside the regular workday schedule to meet necessary deadlines, provide advice and counsel to district administration, and maintain customer satisfaction.
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.

COMPENSATION : Per District Administrative Salary Schedule

BENEFITS : As per District policy

REPORTS TO : Superintendent

EVALUATION : Initial evaluation to be completed no later than ninety (90) days after first day of work; thereafter, annually by supervisor.

HOURS : 40 hours per week Monday-Friday

CLASSIFICATION : Exempt

PERFORMANCE RESPONSIBILITIES :

Responsibilities shall include, but not be limited to, the following :

Supports QCUSD vision, mission and goals.

Provides advice and counsel to Superintendent on district-wide initiatives.

Advises Superintendent and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.

Facilitates opportunities for Superintendent and leadership team to be in front of stakeholders.

Serves as the district’s liaison with local media outlets. Routinely handle complex, varied and sensitive requests for information from local media outlets.

Responds to all correspondence in a timely manner and prepares and disseminate reports required by the Superintendent.

Supervises the writing, publishing, and distribution of staff and community correspondence.

Develops and implements campaigns and strategies to enhance visibility with enrollment of students.

Provides strategic leadership and directs all facets of the daily operations and functions in the development of high quality and effective web , video, and social media content.

Write news releases and prepare information to release to the media.

Develop promotional materials for district programs.

Manage development and production of various internal District publications including calendars, schedules, newsletters, etc.

Assist with maintaining working relationships with representatives of the news media and local community organizations (e.

g. newspapers, radio, television, service organizations, public officials, business leaders, etc.) for the purpose of keeping positive lines of communication open thereby enhancing the District programs and issues.

Process distribution of materials requests and open records requests

Assist with community activities and event planning.

Pitch relevant story / promotional ideas that publicize the school system in a positive light.

Supports as needed various district events, celebrations, Queen Creek Schools Education Foundation, etc.

Coordinates information gathering from the divisions, departments, units, offices and individuals of the District for use in preparation of news releases.

This includes working with the athletic department to enhance sports coverage.

Provide leadership and training to district staff related to effective communications and marketing.

Performs other specific job-related duties as assigned .

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, sit and talk or hear. The employee is frequently required to use hands and arms, stand, bend or stoop.

The employee is frequently required to move about the campus. The employee must regularly lift and / or move up to 10 pounds and occasionally lift and / or move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision and the ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to wet and / or humid conditions, outside weather conditions and extreme heat or cold.

The noise level in the work environment is usually moderate.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.