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Performance Marketing Lead
Are you passionate about driving growth through data-driven strategies and cutting-edge marketing initiatives? We're looking for a dynamic Performance Marketing Lead to take the helm of our marketing efforts and accelerate our growth.
If you're a results-driven leader with experience in scaling advertising programs, optimizing campaigns, and leading high-performing teams, this is the role for you!
Why You’ll Love This Role : As our Performance Marketing Lead, you'll own the end-to-end performance of our paid marketing efforts.
From strategizing bold new initiatives to executing campaigns across diverse channels, you’ll be the driver behind customer acquisition and revenue growth.
This is an exciting opportunity to make a tangible impact as we scale our marketing programs and explore new customer segments.
What You’ll Do :
- Craft Winning Strategies : Develop and implement innovative performance marketing strategies to drive customer acquisition, revenue growth, and align with our broader company goals.
- Own the Program : Lead our performance marketing initiatives across Paid Search, Display, Video, Shopping, Retargeting, and beyond.
You’ll prioritize efforts that maximize impact, foster a test-and-learn environment, and keep our program at the cutting edge.
Lead with Data : Use data to drive decisions. Track, analyze, and iterate on performance KPIs daily and weekly to ensure we’re making real-time adjustments and driving optimal results.
Drive analyses to unpack trends and inform strategic priorities.
- Manage the Budget : Oversee the performance marketing budget, ensuring every dollar is maximized. You’ll forecast, track, and adjust spend to ensure strong ROI across all channels.
- Lead and Mentor : Inspire, guide, and develop a talented team of marketers. Your leadership will foster collaboration, drive a high-performance culture, and instill a mindset of continuous improvement.
- Collaborate Cross-Functionally : Work with teams across Data Analytics, Design, Engineering, Merchandising, and Product Management to ensure seamless execution of campaigns and initiatives.
Your Background :
- Proven track record in growth marketing, with 8-10+ years of experience in e-commerce (B2B preferred).
- Strong expertise in performance marketing channels (Google, Meta, Microsoft, LinkedIn, Pinterest) and analytics tools (GA4, SQL, Power BI).
- A minimum of 2 years leading teams, with a demonstrated ability to mentor and motivate.
- A strategic thinker with excellent prioritization skills, creativity, and a knack for problem-solving.
- Bachelor's degree in marketing, business, or a related field.
Why Join Us?
- You’ll be part of a forward-thinking team where innovation and data drive everything we do.
- You’ll have the opportunity to lead impactful initiatives, collaborate with brilliant cross-functional teams, and foster a culture of learning and growth.
- Competitive compensation and benefits, plus opportunities for professional development.
Ready to lead our performance marketing efforts and make a meaningful impact? Apply today and be a key player in our growth journey!
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