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Director, Social Media

Mediabistro
Olympia, Washington, United States
Full-time

Director, Social Media USA, Remote Director, Social Media Your goal - to help and better the lives of students. Why you'll love this role We're looking for an innovative, culture-obsessed candidate who can support the Brand Marketing team in meeting our goals for engagement, community growth, and a deeper relationship with Students.

As the Director of Social Media, you will work under the supervision of the Head of Brand, and support activity across all Chegg social platforms, with a focus on our priority channels : TikTok, Instagram, and YouTube.

You'll be given license to start from scratch, and build a vision for this brand in Social from the ground up, balancing the essentials of social Brand Hygiene (Community Management guidance, Channel strategy, etc), through to culture-forward and topical content and trend-jacking that will put Chegg front and center with our target audience.

This role will be a valuable conduit and connection to what our Students are doing, and what they actually care about. What you'll do

  • Responsible for developing a vision and strategy for Chegg's Social presence, laddering up to our brand and business goals.
  • Responsible for delivering a social-first approach to Chegg's channels through engaging, timely and well-executed content that people want to see and share with their friends.
  • Will lead the messaging and content strategy to support company initiatives (campaigns, new product features, partnerships, leadership news, etc.)
  • Will manage all social media content calendars and will be responsible for the proactive ideation and creation of content
  • Ownership and oversight of weekly, monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking for cross-functional stakeholders
  • Work cross-functionally to support extended Chegg teams with their messaging goals. This may include Public Relations / Comms, Product, Customer Service, and Operations.
  • Will work closely with our Creative partners, ensuring our brand voice is consistent.
  • Will educate the working team on evolving best practices across all social media platforms (YouTube, Instagram, TikTok, Twitch, X, Facebook, LinkedIn, and Discord)
  • Will oversee a Social Media associate, and manage and mentor them. About you
  • 6- 8 years of demonstrated social media leadership experience at a major brand or creator account. Preferred industries are tech, lifestyle, or services, with a focus on youth audiences.
  • You're chronically online with a strong pulse of trends across both general and niche audiences
  • Video portfolio that includes long and short-form content
  • Video production experience and are deeply familiar with editing and creator tools for social platforms
  • Ability to work and create against a high-output content strategy
  • Deep understanding of key short-term and long-term KPIs and measuring social success
  • A proficient writer with a strong understanding of how audiences speak on the internet; a written test will be required
  • Passionate about current culture : sports, fashion, entertainment, music, and art
  • Bachelor's degree is preferred in Communications, English, Business, Sports Marketing, or related field Nice to have skills
  • Content-minded individual who can ideate and execute
  • Up to date on new platform features / tools, algorithm changes, and platform news.
  • Data-first thinker with an always-on pulse of what's working, what's not, and the ability to explain why.
  • Adapt to change easily and provid To view the full job description, https : / / www.aplitrak.com / ?adid YmJnZW5lcmljLjMwMTI2Ljg3NjlAY2hlZ2djb21wLmFwbGl0cmFrLmNvbQ nofollow" "" target " blank" rel "noopener" ">
  • 5 days ago
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