We are looking for
a Growth Marketing Manager to establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities.
This includes optimizing communication through our proprietary channels such as E-mail, SMS, and Push Notifications, as well as leveraging our loyalty program.
The primary goal is to enhance loyalty levels by utilizing data and insights, while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates. Requirements
Experience in CRM and Retention departments, demonstrating solid knowledge of customer segments and direct marketing channels.
Previous experience with Marketing and CRM Platforms or campaign managers for Own Channels operation within e-mail marketing and SMS channels, push notification is a plus.
Previous experience as a squad or multidisciplinary team leader.
Availability and flexibility to work, with excellent time management skills.
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