Gastro HCP Marketing Director

Gastro Hcp Marketing Director

The Gastro HCP Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader will work closely with multiple IBTs to ensure success in the development of strategy, creative and execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro. The Director develops, implements, and maintains accountability for interactions and feedback with IBD External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.

Key responsibilities include :

• Requires the ability to provide in-depth insights based on product / market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance
• Identifies, builds and strengthens commercial relationships with External Experts (EEs) and emerging leaders in IBD as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at the key medical congresses to garner a better understanding of the medical condition and customer needs.
• Responsible for providing direction to the Regional Marketing Manager AD and RMM team to understand customer insights to develop and optimize use of innovative marketing resources (peer to peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics
• Responsible for developing the advisory board strategy and leading the team on the development, content and execution of advisories throughout the year to garner a stronger understanding of the customer priorities and unmet needs.
• Responsible for congress and convention strategy and booth execution
• Develops and articulates high-impact medical education marketing strategies that are innovative, executable, and clinically / financially supported. Identifies problems proactively and conceptualize solutions using creativity and innovation.
• Responsible for building and executing omni channel promotion to IBD customers
• Responsible for competitive intelligence and competitive preparation planning, leading the cross-functional team to proactively ensure awareness and effective strategies are in place to respond to changing market dynamics.
• Effectively tracks and manages the marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Manages team of 12, with 3 direct reports

Basics :

Preferred :

Key AbbVie Competencies :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

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