About the team + role
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As the Performance Marketing Manager you’ll lead the way we connect with customers to drive acquisition and engagement across our products through our Paid Social and Programmatic channels, namely Meta, Twitter, and TikTok
You’ll work closely with teams across marketing, creative and data science to build campaigns, experiments and messaging that increases users and revenue coming from our core products and services.
You have a passion for applying a quantitative approach to prioritization and problem solving. You are experienced in hands-on-keyboard channel management work and also are highly analytical.
At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.
The role is located in the office location(s) listed on this job description which will align with our in-office working environment.
Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Own the launch and scaling of our Meta channels with our brokerage products targeting higher value customers
- Develop measurement methodologies to enable us to understand channel-level incrementality and points of diminishing returns
- Partner with data science and external measurement vendors to run match market tests and lift studies to understand incremental CPAs and ROAS
- Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
- Partner with product marketing teams to build appropriate funnels and user journeys for your channels
- Proactively and independently drive a growth agenda that uplevels the user acquisition and revenue driven from channels you own.
What you bring
- 4+ years of growth / performance marketing experience in consumer financial services or equivalent experience in a data-driven field
- Analytical mindset and experience setting up and running sophisticated tests including : A / B testing, match market tests, and setting up attribution systems for both online and offline channels.
- Results oriented approach - with the humility, drive, and creativity to get it done
- Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- Familiarity with SQL
What we offer
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
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