Job Description :
CRM Functional Marketing Processes; Program Manager
Roles & Responsibilities :
- co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
- Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
- Ability to perform and support all marketing campaign efforts including segmentation, HTML production / testing and quality assurance of all outbound campaigns across email.
- Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
- Track ongoing progress of projects and deliver timely updates to clients.
- Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
- Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
- Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
- Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
- Leverage campaign management best practices to optimize campaign performance, including techniques like A / B or multivariate testing, personalization, and segmentation
Technical / Functional Skills :
- Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
- 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally
- 8+ years of experience with SFMC, AEM, ACS, Hubspot, Eloqua
- Experience as a project manager in an agile project environment
- Content / HTML experience Content Testing and QA
- Ability to thrive in a fast-paced, fluid environment
- Intermediate MS Excel
- Ability to multi-task and manage stakeholders within a dynamic business environment
- Extremely detail-oriented approach with strong analytical skills
- Extensive understanding of digital marketing business practices
- Knowledge of end-to-end campaign management processes
- Excellent technical & analytical skills with strong business acumen
- Previous experience working with Microsoft will be an added advantage
- Passion to drive improvement in the overall customer experience
- Experience working across multiple agencies / stakeholders and teams
- Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
- Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
- Experience managing a team is a plus
- Motivate the team and manage deliverables on a day-to-day basis
Regards
Mohd Faisal
908-279-1281
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