Paid Media Strategist

Direct Agents is seeking an experienced, HOK, Paid Media Strategist eager to fast track their career and become a thought leader in the industry.

The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

THE ROLE

As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level.

You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client’s business, industry, and competition
• Lead the media strategy and planning process
• Work with paid media execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
• Lead weekly / bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Overseeing account and specialist teams on a project and client basis

DESIRED BACKGROUND

• 4-6 years of HOK experience in Paid Social and / or Paid Search Marketing, preferably with e-commerce / entertainment / direct response clients
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Excellent written and verbal communication skills with the ability to communicate effectively across all levels
• Ability to prioritize tasks, multitask, and manage time efficiently

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, NBA, NYSE, WacoalCW, Morgan Stanley, and more

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth.

Below is just some of what sets us apart and the opportunities you’ll have to thrive :

Certified Minority Owned Business : We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership.

Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

• Access to Cutting-Edge Practices : Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
• Future Forward AI : Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development : Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities : Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Fast Paced Growth that speaks for itself with a 12 month average time to promotion and 9 month average time to compensation change with a standard to review annually.

OUR AWARD-WINNING PEOPLE FIRST CULTURE

7x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

ESSENTIALS AND PERKS

• A competitive salary of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance
• Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly thereafter
• Health, dental, vision, and mental health benefits including access to providers like :
• One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
• PTO : 15 - 24 days / year depending on seniority and tenure
• Sick / Safe Leave : 7 days / year
• Your birthday is a day off!
• Paid Parental Leave : up to 12 weeks depending on seniority and tenure
• Summer Fridays : Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work
• A newly built and sun drenched penthouse office with incredible views over Flatiron
• Our Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!