Senior Webinar and Partner Marketing ManagerBoston, MA

Senior Webinar And Partner Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We are seeking a high-energy, results-oriented Senior Webinar and Partner Marketing Manager to lead and scale our webinar and co-marketing programs. In this strategic role, you'll own the end-to-end vision from strategy to execution that educates the market, expands Later's reach, and generates high-quality leads that ultimately drive revenue. Although this role focuses on acquisition, your programs will also fuel activation, retention, and expansion campaigns.

This is a high-impact, cross-functional role that requires strong storytelling skills, creative expertise, a partner-first mindset, and a data-driven approach to campaign execution.

You will work closely with other channel owners (paid media, email, in-app, social media, SEO, etc), but will be the primary tactic owner of webinar and co-marketing programs, fully owning the success of the programs. This role reports to the VP of Demand Generation.

The ideal candidate is a data-driven marketer with a proven track record of driving results through webinar and co-marketing campaigns.

What You'll Be Doing

Webinar Strategy And Execution :

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders. Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing.

Partner Marketing :

Crossfunctional Execution :

Team / Collaboration :

Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals.

Research :

Leadership :

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

Nice to Haves

How We Work (Our Marketing Team Manifesto) :