Salesforce Administrator

CRM Manager

Frisco, TX (in office M-F)

LHH Recruitment Solutions is partnered with a well-known consumer brand with a new opening for a CRM Manager to join their team.

In this role you'll be responsible for strategically leading, executing and optimizing CRM marketing initiatives to drive customer engagement, retention and lifetime value across digital and offline channels.

You'll lead a team to design omni-channel CRM strategies, own the tech roadmap, partner with data, digital marketing, and product teams, taking accountability for campaign management that's results-driven and at scale.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field; Master's / MBA a plus.
• 5+ years' experience in CRM strategy & execution, preferably in a consumer services or retail environment.
• Proven ability to lead teams, manage large-scale CRM campaigns, and deliver measurable results (increased retention, CLV, NPS, etc.).
• Hands-on expertise with leading CRM / email service platforms (Salesforce, Braze, Iterable, etc.).
• Hands-on expertise with HTML, CSS, and SQL required, Python and JavaScript strongly preferred.
• Strong analytical skills, including customer segmentation, campaign performance analysis, and A / B / multivariate testing.
• Excellent project management skills and ability to work cross-functionally.
• Deep understanding of data privacy and compliance (CAN-SPAM, TCPA, CCPA, etc.).
• Exceptional communication, presentation, and stakeholder management skills.

Key Responsibilities

Benefits