Email Marketing Manager

Job Description

Our Mission

The Bay Club Company is a hospitality company.

We provide experiences which celebrate a healthy and vibrant lifestyle.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day.

We call them the "Actions We Live By."

Our Core Values :

Actions We Live By. It's who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough.

And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard workBe a gritty, roll-up-your-sleeves kind of crewKnow it's never about one person-we are a part of a powerful team.

One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curiousWe seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

GENERAL SUMMARY

The Email Marketing Manager plays a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience.

Leveraging email knowledge and best practices, the Email Marketing Manager collaborates with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives.

The Email Marketing Manager's expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our members and leads.

The ideal candidate is technically savvy, a strategic thinker with strong project management skills and an effective communicator.

They are well versed in email best practices and know how to put together email content in a simple, yet effective way.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

PRIMARY JOB FUNCTIONS

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns, including but not limited to email building, QA, scheduling, and deployment. (35%)
• Collaborate with the marketing team to align on the calendar, set the production schedule, and manage all tasks to ensure 100% accuracy and on time deployment. (35%)
• Continue to innovate and iterate on the technical capabilities in email, creating a more streamlined process, leveraging automation where applicable. (15%)
• Create an email testing roadmap. Analyze results and develop a continuous optimization loop focused on engagement and conversion. (10%)
• Report on email performance, highlighting the key learnings and areas of opportunity. (5%)

Qualifications

MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS KNOWLEDGE

• Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
• Knowledge and experience with project management tools, Monday.com preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.

TECHNICAL SKILLS

• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms, Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Experience with marketing tagging and tracking platforms such as Google Analytics or Universal Analytics.
• Basic proficiency in AmpScript or similar personalization language.
• Salesforce certifications are a plus, but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

EXPERIENCE

3+ years of work experience in email marketing or other relevant work experience.

EDUCATION

Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.

WORKING CONDITIONS / PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position may interact with outside personnel, such as clients, in various forms such as in person, phone, online video, and email.
• Extreme environmental conditions do not exist.
• It is sometimes necessary to deal with unpleasant or angry people with the need to problem solve difficult situations.
• It is necessary to adapt to a frequently changing environment.
• Sitting and standing is as needed.
• This position may travel independently to property locations a needed.

JOB DESCRIPTION REVISION

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job.

While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change.

This job description replaces all previous descriptions for this position.

An Equal Opportunity Employer

The Bay Club Company ("TBCC") provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin / ancestry, accent or ability to speak English, age, disability, marital / familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.

Other Compensation and Benefits

At the Bay Club, we offer programs and perks that cultivate a healthy and active workplace environment. Here are the perks you can expect in your benefits package :

• Club Membership
• Competitive Compensation
• Discounts on club services and amenities
• Continuing Education
• Community Involvement
• Paid Time off*
• Health Insurance*
• Offered to Full-Time associates. Full-Time status eligibility starting at 15 average hours of work per week.

Total Compensation Information

Compensation is estimated based on Bay Clubs efforts to provide fair and competitive compensation. Actual pay will be based on a candidate's job-related experience, skills, education, training, location, and responsibilities.