Strategic Marketing Director, Southern California

Job Description

POSITION OVERVIEW

The Strategic Marketing Director for Southern California will lead efforts to evolve and elevate our marketing department’s capabilities and service offerings to our internal and external clients.

You will be the local point of contact and marketing leader for our Irvine and Inland Empire sales professionals, supporting their marketing and business development needs.

This role heavily focuses on operational excellence, leadership, and sales enablement acumen. The successful candidate will lead a team of marketers to drive innovation and differentiation at every stage of the sales funnel and improve Stream’s competitive advantage in the marketplace.

This role will report to the Senior Strategic Marketing Director, West Region and the Executive Managing Director in Southern California collaborating with additional members of the regional and national marketing team.

RESPONSIBILITIES

Develops and executes a marketing strategy that differentiates Stream locally and supports the growth of each local business line.

• Serves as a single point of contact for pursuits, presentations, and proposals, collaborating with sales professionals to develop strategies and value propositions for proposals and presentations;
• defines a story framework, maps content to key messages; leverages innovative mediums / technology; directs data visualization;

and resources the right team members to ensure timely delivery.

Organizes, attends, and contributes to preparation meetings with sales / service line professionals and subject matter experts to strategically participate and gain key input for critical marketing efforts.

Develops new and innovative ways to present Stream in the marketplace and differentiate throughout the business development cycle.

Ensures effective PR placement opportunities across all business lines either through in-house resources or third-party agencies.

Leverages team creativity, outside resources, and national platform to identify best-in-class, cutting-edge marketing tactics and formats that distinguish Stream from its competitors.

Works collaboratively with internal stakeholders and marketing team members against strict deadlines.

Manages multiple projects simultaneously with minimal direction to the satisfaction of internal clients.

Ensures strict adherence to quality control methods and department processes required to produce quality work products and timely delivery of submittals / deliverables.

Initiates and leads discussions with internal clients to drive a strategic marketing approach that helps to facilitate new business opportunities.

Oversees the development and production of creative / marketing collateral that adheres to corporate brand standards.

Serves as the local brand champion, ensuring brand and logo integrity in all created materials.

Directs, coaches, evaluates, and mentors marketing personnel to ensure they are meeting / exceeding expectations.

Continuously evaluates marketing resources to ensure optimal support is consistently delivered, measuring workflow efficiencies through project management programs in place.

Interfaces and cultivates trusted relationships with local leadership and sales professionals and will provide marketing training and guidance when needed.