Digital and Demand Generation Marketing Leader
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
Are you a marketing leader looking for a new opportunity?
Do you have extensive experience in global digital and demand generation marketing?
Join our Marketing Team!
Baker Hughes is the leading energy technology company, delivering across the energy value chain through our market-leading business segments.
Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward, making it safer, cleaner, and more efficient for people and the planet.
Partner with the best
The Digital and Demand Generation Marketing Leader for the Precision, Sensors, and Instrumentation (PSI) business is responsible for the digital and demand generation marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics, and Reuter Stokes brands.
A successful candidate will be determined by their ability to develop a winning digital and demand generation marketing strategy along with managing a team of digital marketers to grow lead and opportunity pipeline.
As a Digital and Demand Generation Marketing Leader, you will be responsible for :
- Utilizing available market intelligence on customer requirements, unmet needs, and market trends to develop and own the digital and demand generation marketing strategies for the three PSI businesses (Druck, Panametrics, and Reuter Stokes).
- Articulating a clear digital marketing strategy for PSI, including but not limited to campaign architecture, content generation and deployment, brand, events, website content + UX / UI, SEO / SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics and Lead Development.
- Developing and deploying a common process for digital marketing campaign design and execution across the three PSI businesses and applying continuous improvement practices to optimize it.
- Partnering with Baker Hughes HQ Marketing and Corporate Affairs teams to develop optimal digital marketing strategies and campaigns.
- Partnering with the Product Marketing Leader - PSI and the Regional Marketing Leader - PSI to ensure that digital marketing campaigns are effectively deployed to a wide target audience considering budget and bandwidth of team members.
- Providing leadership and direction to the Digital Marketing team, enabling specialists to work cohesively to run impactful and effective digital marketing campaigns focused on generating leads and opportunity pipeline.
- Critically evaluating potential and pilot content deployment on emerging digital marketing platforms.
- Partnering with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business.
Fuel your passion
To be successful in this role, you will have :
- Bachelor's degree in marketing, business, or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
- Demonstrable, extensive experience in Digital and Demand Generation Marketing.
- Experience building and leading cohesive and successful teams (preferably in Marketing and ideally Digital Marketing) and taking a hands-on approach, leading by example to get the job done.
- Experience setting a vision with goals and a plan and subsequent successful achievement of that plan.
- Technically competent expertise in campaign architecture, content generation and deployment, brand, events, website content + UX / UI, SEO / SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics.
- Ability to work effectively cross-functionally with a wide range of globally located stakeholders.
Desired Characteristics
- Master's degree in business administration (MBA), marketing, or equivalent knowledge and experience.
- Knowledge of markets and customers relating to core and new industries for PSI, including but not limited to Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography), Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement), and other industrial markets.
- Practical experience of customer and vendor interfaces and negotiations.
- Ability to find successful solutions in an environment where ambiguity is present.
- Ability to prioritize and manage own and team's workload effectively.
- Experience of e-commerce would be advantageous.
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too.
In this role, we can offer the following flexible working patterns :
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work.
We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today.
We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect :
- Contemporary work-life balance policies and wellbeing activities
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
- Education Assistance
- Generous Parental Leave
- Mental Health resources
- Dependent Care
- Additional elected or voluntary benefits
About Us :
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner, and more efficient for people and the planet.
Join Us :
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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