Director of Lifecycle Marketing
Fast-Scaling D2C Beauty Brand - Hybrid, New York, NY
Full Time / Direct Hire
The Hired Guns are seeking a Director of Lifecycle Marketing to head up customer engagement and retention strategy for a rapidly-growing haircare line.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
An eco-first, rapidly-scaling haircare startup is looking for a strategically-minded Director of Lifecycle Marketing to build out and lead end-to-end campaign strategy and development.
This role will own the process of defining and driving customer adoption, engagement, and re-engagement strategy across channels, including email, SMS, paid retargeting and push notifications.
In this director-level role, you will run optimization and oversee the high-level strategy of all CRM campaigns and lifecycle marketing including optimizing flows and building foundations for execution while integrating digital marketing, e-commerce, and CRM software platforms.
Why You?
How you’ll know if you’re a fit
You have 4+ yrs in a senior-level marketing position with demonstrated experience as an expert in audience segmentation.
In addition, you are experienced in Iterable, Clayvio, or other CRM platforms, e-commerce platforms, and Google Analytics.
You’re analytically-minded with a keen ability to translate data into actionable insights, and you possess deep knowledge of strategizing customer journeys for B2C and B2B spaces.
You’re able to point to examples of leveraging user behavioral insights to establish, maintain, and deepen personalized relationships with customers.
As a natural leader, you’re a driven self-starter who is ready to work in a fast-paced environment, as well as an effective communicator and mentor who can lead teams, inspire cross-functional collaboration, and achieve the most challenging objectives.
The Inside Skinny
Why you should quit your job right now and join this organization!
Want to get on the CMO track? This is a rare opportunity to join a super-hot brand with crazy customer engagement and help them deepen their consumer loyalty roots even further.
In addition to it being an exciting start-up (everyone you know will be jealous of your new gig!), you’ll get the chance to work with and manage a team of highly-energized and collaborative colleagues while learning from some of the best retention marketers in the business.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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