Marketing Campaign Manager

Job Description

Job Description

About ETS :

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning.

Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis® . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint.

Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

Summary :

ETS's Praxis division, dedicated to empowering aspiring teachers, is looking for a Marketing Campaign Manager to create and run marketing campaigns that will drive demand and brand awareness.

This critical role partners with the Marketing, Client Success, and Product teams and is responsible for devising, executing, and analyzing marketing campaigns, events and project / content management.

The successful candidate will be a highly organized campaign marketer with solid experience with events and creating successful integrated marketing campaigns.

Responsibilities :

Recommend and present campaign strategy briefs that tie into detailed tactical plans for building awareness, consideration and purchasing decisions.

Manage various aspects of trade shows and events including budgeting, pre-show planning and outreach, post-show lead upload and outreach, event coordination, collateral, and onsite support to drive leads into the sales funnel.

Work with client services, sales, and marketing to ensure proper messaging, timing, and execution of multi-channel campaigns.

Project management of campaigns to drive pipeline growth leveraging and align key marketing channels with consistent content / messaging.

Provide ongoing reporting, campaign insights, and goal pacing to stakeholders.

Constantly monitor, measure, and hone the performance of sales enablement to develop programs that achieve revenue goals for each target market.

Adhere to ethical standards and comply with laws / regulations applicable to the job function.

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Education & Experience :

5+ years marketing experience in campaign and event planning management.

Experience with Salesforce, Hubspot, Google Analytics required.

ETS believes in a Total Rewards philosophy for our employees, and they include :

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders?

ETS offers multiple Business Resource Groups (BRG) for you!

Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign.

Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education.

We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process.

We believe our differences empower us to be a better team, making better decisions and delivering better results.