Job Summary / Description :
WAFB, Gray Television’s CBS affiliate in Baton Rouge, Louisiana, has an immediate opening for an experienced Account Executive to join our team of integrated marketing / advertising professionals.
At WAFB, we help our clients find and keep their very best customers using effective research, marketing, and advertising.
If you have media sales experience and see yourself as a high-energy, creative individual who likes working with people, this could be your opportunity to make more money at the media company in Baton Rouge, Louisiana.
The right candidate will be a good communicator and know how to use creativity to solve problems, develop ad campaigns, and motivate others.
You will be given a list of current clients, but your real job will be to develop new businesses to grow and maintain.
Duties / Responsibilities will include (but not be limited to) :
- Be a NEW BUSINESS Champion % of your time devoted to growing your list in the form of New Business
- Maintain a list of ongoing accounts : Including seeing, presenting new ideas, keying orders, and any other day-to-day operations
- Researching Ideas for both New and existing accounts
- Building dynamic presentations, customized to grow your client's business
- Forecasting monthly and quarterly results and achieving annual goals
Qualifications / Requirements :
- Bachelor’s Degree preferred
- years Sales Experience, OR a background or education in Business
- Excellent writing and communication skills
- Ability to work independently and manage your time effectively
- Ability to use creativity to solve problems
- Ability to develop campaigns and motivate others
- A real desire to understand your clients and their businesses
- A thirst for ongoing learning : advertising, marketing, television, digital
- Experience selling digital products / strategies including audience targeting, social media, PPC, SEO
- Excellent knowledge of presentation software, MS Office products, and CRM software
- Must meet the Gray Television driving requirements and have a valid driver’s license
If you feel you’re qualified and want to work with a great group of people go to , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter and references
Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )
WAFB-TV / Gray Television, Inc. is a drug-free company
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